“…More specifically, we shall identify key conceptual challenges posed by the emergence of platforms by confronting the GPN approach with pertinent theoretical contributions in economics and business studies (Cusumano, 2019; Gawer and Cusumano, 2002; Kirchner and Schüßler, 2020; Parker et al., 2016; Rochet and Tirole, 2003; Shipilov and Gawer, 2020), sociology (Arcidiacono et al., 2018; Watkins and Stark, 2018; Wood et al., 2019), social media studies (Gillespie, 2010; 2018; Plantin and Punathambekar, 2019; van Dijck et al., 2018; Zuboff, 2019) and economic geography (Davies et al., 2017; Frenken, 2017; Grabher and König 2020; Graham et al., 2017; Langley and Leyshon, 2017a, 2017b; Stabrowski 2017).…”