"Regulating Sin" Across Cultures

Wolburg, Joyce M.; Venger, Olesya

doi:10.2753/joa0091-3367380402

Cited by 6 publications

(3 citation statements)

References 16 publications

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“…While some advertising scholars applied Taylor's theoretical framework to analyze consumer goods or services ads, a few studies used the framework to examine health-related advertisements or health communication. For example, Venger and Wolburg (2008) and Wolburg and Venger (2009) used the message strategy wheel to compare message strategies used in cigarette ads in Ukraine and the United States. Using text analysis, the researchers compared alcohol advertising strategies in Ukraine and the United States.…”

Section: Taylor's Six-segment Strategy Wheelmentioning

confidence: 99%

“…When studying advertising message strategies, several advertising scholars have used Taylor's (1999) message strategy framework to explore which message strategies advertisers used: transformational (or ritual), informational (or transmission), or both. While Taylor's model was often applied to analyze consumer-oriented product or service ads, a number of studies have used his framework to examine health-related advertisements (Daniel et al, 2018;Venger & Wolburg, 2008;Wolburg & Venger, 2009). Given the urgency and severity of COVID-19 around the globe, it is all the more compelling to understand the message strategy advertisers were using to address or promote public health safety and safe behaviors to avoid the virus infection or transmission.…”

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confidence: 99%

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Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Deng

Ekachai

Pokrywczynski

2020

Health Communication

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Section: Taylor's Six-segment Strategy Wheelmentioning

confidence: 99%

mentioning

confidence: 99%

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Deng

Ekachai

Pokrywczynski

2020

Health Communication

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“…Taylor's six-segment message strategy wheel was used as the primary theoretical framework for examining Chinese award-winning advertisements. This framework has been applied in different contexts for analyzing message contents, for example, viral advertising (Golan & Zaidner, 2008), political communication (Cunningham & Jenner, 2003), public service advertising (Lancaster, 2010), crosscultural research (Lee, Nam & Wang, 2001;Wolburg & Venger, 2009), and web-based campaigns (Kim, McMillan & Hwang, 2005).…”

Section: Research Questionsmentioning

confidence: 99%

Message Strategies of Chinese Award-Winning Print Advertisements

Chen,

Taylor

2012

J. inc. comm

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This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational approach (ritual view) during the study period. The study also finds a relationship between message strategies and product categories.

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To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

2020

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This paper demonstrates how the UK's Advertising Standards Authority (ASA) governs advertising ethics with and on behalf of its members and stakeholders. Drawing on an archive of 310 non-commercial (i.e., not-for-profit and public) adjudication reports, we highlight the substantive norms and procedural mechanisms through which the ASA governs advertising complaints alleging offence and/or harm. Substantively, the ASA precludes potential normative transgressions by publishing, disseminating, consulting upon, and updating detailed codes of advertising conduct. Procedurally, the ASA adjudicates between allegations and justifications of offence and harm on a received complaint-by-complaint basis, often upon consequentialist grounds. Such consequentialism, we claim, has the effect of normalizing power imbalances between the ASA's members, on the one hand, and wider stakeholders, on the other hand. The paper argues that, in the context of UK advertising, what Michel Foucault called the right 'to be or not to be governed like that' is enjoyed by relatively few subjects. Having demonstrated how UK advertising practices are governed, the paper closes with suggestions as to how they might be governed otherwise.

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"Regulating Sin" Across Cultures

Cited by 6 publications

References 16 publications

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Message Strategies of Chinese Award-Winning Print Advertisements

To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

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