Regional Embeddedness Segments Across Fifteen Countries

Januszewska, Renata; Mettepenningen, Evy; Majchrzak, Dorota; Williams, Hannah; Mazur, James E.; Reichl, P.; Regourd, A.; Jukna, Vigilijus; Tagarino, D; Konopacka, Dorota; Kaczmarek, Urszula; Jaworska, Danuta; Wojtal, S.; Sabau, Marius Mircea; Cofari, A.; Tomić, Nikola; Kinnear, Marise; Kock, Henrietta Letitia De; Chaya, Carolina; Fernández‐Ruiz, Virginia; Brügger, Cédric; Peyer, L.; Aldredge, T. L.; Valenzuela-Estrada, Mario

doi:10.1080/15428052.2013.798603

Cited by 5 publications

(5 citation statements)

References 17 publications

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“…These findings underline the importance of tailored communication strategies in marketing and of aligning messages with the distinct interests of each consumer cluster, which may lead to more engagement and a higher impact on sustainable foods selection. Different studies have shown that selecting local food could be motivated by consumers perceiving it as having superior sensory quality [ 31 , 32 , 33 ] or because they have a strong emotional link with the region [ 34 ], instead of having environmental-related concerns. Although 85% of European consumers would appreciate a logo to easily recognize sustainable and healthy foods [ 22 ], some studies on consumers’ perception of carbon footprint showed limited understanding of its significance and a limited impact on consumers’ choices [ 35 , 36 ], so the logo information should be cautiously considered.…”

Section: Resultsmentioning

confidence: 99%

Consumer Insights to Eco-Design a Hot Sauce: Understanding Household Use for Product Optimization through Focus Groups and a Home-Use-Test Study

Torán-Pereg,

Romeo-Arroyo,

Novoa

et al. 2024

Foods

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Promoting sustainable choices requires making food with proper environmental performance readily available to consumers, but these products must be appealing to ensure market success. The aim of the present study was to investigate the acceptability and perception of an eco-designed product using a home-use-test approach to identify its desired extrinsic features and to better understand how consumers would use the product in a real consumption context. First, three focus groups were conducted to identify the key perceived aspects of the product. A consumer survey was designed with the information gathered from the focus groups, and a home-use-test was then performed (n = 207). Results showed high acceptance of the product, as well as its potential corrections, e.g., to thicken the texture of the sauce. A total of 64% of consumers expressed their willingness to switch from a well-known brand to the new developed product, and this hypothetical shift could lead up to a 58% reduction in greenhouse gas emissions associated with the product use. Understanding consumer expectations at every design stage helps the development of market-viable and sustainable products, and the present research proposes an interesting methodology that can be effectively applied during the final stages of eco-designed food development.

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Section: Resultsmentioning

confidence: 99%

Consumer Insights to Eco-Design a Hot Sauce: Understanding Household Use for Product Optimization through Focus Groups and a Home-Use-Test Study

Torán-Pereg,

Romeo-Arroyo,

Novoa

et al. 2024

Foods

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“…This sentiment manifests their togetherness and their sense of being connected to the place where they live. Many researchers have already noted such a phenomenon: when buying directly from the local farmers, consumers especially emphasize the importance of supporting local producers [ 75 ], but also pride in their region as well as product freshness [ 76 ]. Buying local food is a means of building community, of gaining a sense of belonging and self-identity [ 77 ].…”

Section: Resultsmentioning

confidence: 99%

Are Local Dairy Products Better? Using Principal Component Analysis to Investigate Consumers’ Perception towards Quality, Sustainability, and Market Availability

Merlino

Renna

Nery

et al. 2022

Animals

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Consumers are increasingly aware of the benefits of local foods in terms of quality, sustainability, animal welfare, and safety. This research addresses two main questions: (i) is the perception towards sustainability aspects of local dairy products related to individuals’ preferences for milk and cheese quality aspects? (ii) are these perceptions related to people’s socio-demographic characteristics? For this purpose, a choice experiment was conducted online in Apulia (South-East Italy) involving a sample of 543 respondents. A Principal Component Analysis (PCA) was applied to analyze the consumer opinion related to dairy products’ quality attributes, sustainability, and availability on the market. From the PCA, four main components (accounting the 64.5% of the total explained variance) were defined, highlighting non-overlapping choice styles of consumers, distinguished by attitudes primarily based on quality attributes of dairy products rather than sustainability characteristics or perceived higher quality of local products. Furthermore, the Availability request component described the consumer need for higher availability and/or visibility of local dairy products on the market. The effect of gender, age, and educational status of individuals emerged as significantly important for the resulting component definitions. The obtained results clearly suggest the need to increase the efficiency of communication strategies concerning local dairy products, as well as local dairy products’ availability and visibility on the markets.

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“…We must buy local goods to support the people and the local economy (Navin, 2014). Information about the cultural values of local goods also brings about a sense of belonging and a sense of pride in the homeland (Januszewska et al, 2013). One possible explanation for the lack of impact of the criticizing foreign product preference frame on local patriotism is that traditional value orientation negatively correlates with a preference for imported brands (He & Wang, 2015).…”

Section: Discussionmentioning

confidence: 99%

“…There are a number of studies that have been done in different country contexts, for example, the study by Januszewska et al (2013) conducted in 15 different countries, Watson and Wright (2000) research conducted in 6 different countries. Most studies have been conducted in Europe and America, only a few studies have been conducted in Asian contexts, such as the Philippines (Januszewska et al, 2013), Singapore (Watson & Wright, 2000), and Malaysia (Ayob et al, 2016). No studies have been conducted in countries with socialist economies, including Vietnamese economy.…”

Section: Local Purchasementioning

confidence: 99%

“…There are many reasons for consumers to buy local products, the most important of which is the pride in their homeland and product quality (Mettepenningen et al, 2010). As such, consumers mainly emphasize the importance of supporting local producers (Januszewska et al, 2013) and give a sense of belonging (Zepeda & Deal, 2009). Literature on local product marketing shows that consumer ethnocentrism positively impacts attitudes toward local products (Bianchi & Mortimer, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

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Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis

Thang

Nguyet

2022

SAGE Open

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Recent research shows the importance of purchasing local products for development the local and national economy. In developing countries, consumption of domestic products is a rapidly growing trend as it contributes to the development of brands and images of local companies. Faced with a foreign product preference in Vietnam, the Vietnamese government has organized a campaign entitled “Vietnamese people prioritizing Vietnamese products” in which local companies are encouraged to enhance their product quality, and consumers are encouraged to buy locally manufactured products. This study seeks to investigate how the Vietnamese government has shaped consumer behavior for domestic goods by framing public interest in the campaign. An analysis of 274 news articles in popular newspapers showed four main frames: campaign’s policy framing (CP), benefit of using Vietnamese goods (VG), advanced role models (RM), and criticizing foreign product preference (CF). A survey with 526 Vietnamese consumers indicated that four frames significantly predicted consumer attitudes. Results of the linear regression model were significant, the R-squared ( R2) value was .25, indicating that approximately 25% of the variance in LP was explained by CP, VG, CF, and RM. RM, VG, and CP significantly predicted LP, but CF did not significantly predict LP. The findings suggest that further studies test the framing theory by using media coverage as a secondary source.

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Regional Embeddedness Segments Across Fifteen Countries

Cited by 5 publications

References 17 publications

Consumer Insights to Eco-Design a Hot Sauce: Understanding Household Use for Product Optimization through Focus Groups and a Home-Use-Test Study

Consumer Insights to Eco-Design a Hot Sauce: Understanding Household Use for Product Optimization through Focus Groups and a Home-Use-Test Study

Are Local Dairy Products Better? Using Principal Component Analysis to Investigate Consumers’ Perception towards Quality, Sustainability, and Market Availability

Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis

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