Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis

Thang, Pham Chien; Nguyet, Trang Ta Thi

doi:10.1177/21582440221138247

Cited by 4 publications

(3 citation statements)

References 77 publications

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“…In this study, the concept of product refers to product differentiation. This promotional strategy sets a product apart from its rivals by leveraging a robust brand and diverse superior product lines [16]. This approach allows online retailers to compete and establish obstacles for conventional suppliers [17], thereby demonstrating the strength of online businesses.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Examining the Influence of Security Perception on Customer Satisfaction: A Quantitative Survey in Vietnam

Trang,

Thang,

Quy

2024

EAI Endorsed Trans IoT

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INTRODUCTION: This study explores the elements that impact consumer satisfaction in e-commerce settings, focusing on the perception of security. The prominence of e-commerce highlights the necessity of understanding customer satisfaction determinants, emphasizing the importance of creating a secure e-commerce environment. OBJECTIVES: Four hypotheses focused on security perception, customer service, product information, and website design affecting customer satisfaction were established and tested. A sample of Vietnamese consumers was utilized to examine these relationships empirically. METHODS: This study employed a quantitative research approach. The multiple linear regression analysis was used to test the research hypothesis. The SPSS (IBM) Version 26 software was used for statistical data treatment. RESULTS: The results revealed that security perception, customer service, and product information significantly influenced customer satisfaction, whereas website design did not. Notably, security perception emerged as a critical determinant of customer satisfaction. The outcomes of this study augment the existing scholarly resources, offering substantiated data concerning the significance of security perceptions in influencing customer gratification. CONCLUSION: Practical implications for online retailers include prioritizing enhancing security features, improving customer service, and providing comprehensive product information. However, this study may restrict the generalizability of the results, highlighting the need for additional research in various circumstances.

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Section: Conceptual Frameworkmentioning

confidence: 99%

Examining the Influence of Security Perception on Customer Satisfaction: A Quantitative Survey in Vietnam

Trang,

Thang,

Quy

2024

EAI Endorsed Trans IoT

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“…Regulatory support can also reduce compliance costs and address data breaches and fraud concerns, making it easier for firms to adopt new technology (Bondio et al, 2018). Additionally, Press management regulations heavily influence Vietnam's press environment (C. Pham & Ta, 2022). Therefore, the research hypothesis here is as follows:…”

Section: Research Hypothesis Development and Modelmentioning

confidence: 99%

Understanding the Adoption of Artificial Intelligence in Journalism: An Empirical Study in Vietnam

Trang,

Chien Thang,

Hai

et al. 2024

Sage Open

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This study examines the factors influencing Vietnamese journalists’ adoption of Artificial Intelligence in journalism. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, it hypothesizes that performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, trust, regulatory support, and technology affinity and incorporating additional trust, regulatory support, and technology affinity have significant impacts on journalists’ adoption of technology. Questionnaires were administered to 238 journalists in the context of the Vietnamese press. The findings showed the significant impact of performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, trust, regulatory support, and technology affinity on journalists’ adoption of AI in journalism. These results expand the UTAUT framework and offer a more comprehensive understanding of technology adoption in journalism. Practically, the study provides valuable insights for practitioners and policymakers in the journalism industry. Understanding the determinants of journalists’ adoption can inform the development of targeted interventions, training programs, and regulatory frameworks to facilitate the integration of AI technologies into journalistic practices. However, the study has limitations, and future research should replicate the findings in diverse cultural and organizational contexts while considering additional moderating factors.

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“…The reason is that when measuring a transaction, people place a much greater emphasis on loss than gain. Therefore, many cosmetics companies link online product pricing or promotion with gains rather than losses to effectively stimulate consumer behavior [9].…”

Section: Framing Effectmentioning

confidence: 99%

Analysis of Cosmetic Pricing Strategies in the Online Environment

Liu

2023

AEMPS

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In recent years, the development of the internet has entered a new era, and online shopping has also achieved widespread popularity. In the online environment, the choices of cosmetics have become more diverse, and competition among various products has become more intense. Cosmetics companies need to adopt corresponding pricing strategies to help them achieve greater economic benefits. In order to explore the pricing strategy of cosmetics under the online environment and help cosmetics enterprises to better adopt cosmetics marketing, this paper analyses consumer psychology in their consumption choices and combines the general laws of cosmetics pricing in online marketing. It is found that behavioral economics theories such as mental accounting, loss aversion, frame effect and anchoring effect are widely used in commodity pricing. It affects consumers choices of cosmetics. The paper concludes that cosmetics can be priced through low-priced penetration, brand effect, and tiered pricing in the online environment, helping cosmetics companies better carry out marketing activities in the online environment and promoting further development of the cosmetics industry.

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Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis

Cited by 4 publications

References 77 publications

Examining the Influence of Security Perception on Customer Satisfaction: A Quantitative Survey in Vietnam

Examining the Influence of Security Perception on Customer Satisfaction: A Quantitative Survey in Vietnam

Understanding the Adoption of Artificial Intelligence in Journalism: An Empirical Study in Vietnam

Analysis of Cosmetic Pricing Strategies in the Online Environment

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