Reflective Communication Management, Future Ways for Public Relations Research

Public Relations: Too Little Emphasis on Communication

“…It might be helpful to conceptualize public relations as management of the processes of meaning creation (=communication) in order to build relationships/reputation/public trust/legitimation (see also Ruler, Verčič, 2005). In that case, public relations is fundamentally "management of …”

Language as an issue in international internal communication: English or local language? If English, what English?

“…In addition, we argue that 'language matters' (Charles, 2007; are part of the sociological stance, i.e. the macroview towards public relations, that van Ruler and Verčič (2005) propose. Today language is an essential factor in the globalization of social systems, and as argued by Ihlen and van Ruler (2009, p. 11) "it is time to gain a better grasp of how public relations works in society".…”

Public Relations Leadership in Corporate Social Responsibility

“…The unique contribution public relations can make to organisational strategy is to provide a broader societal view, an outside perspective (Van Ruler and Vercic, 2005). While public relations aspires to this strategic role and does operate as such in many contexts, it is still beleaguered by the legacy of its origins.…”