Amidst all the negative stereotypes rightly advanced in the preceding chapters of this book, a look at the positive seems an important and necessary coda to encompass the full picture of media stereotyping as we enter the 2020s. As we navigate a global COVID-19 pandemic, outbreak inequalities, discrimination and stigma (based on various identities such as race, social class, nationality, citizenship, and age) continue to be important to examine and challenge. Yet, we also see new ways of coalition-building, solidarities, and positive intergroup relations during crises. Words, images, media, and communication remain powerful tools for healing and transformation at the individual and societal levels.A fascinating and important area of research within media stereotyping relates to positive stereotypes, counter-stereotypes, and prejudice reduction. Often when we think of the word "stereotype," we imagine negative words such as "criminal," "violent," "loud," "lazy," "threatening," and so on. However, stereotypes are not positive or negative by definition; rather, they simply are cognitive schemas or representations of groups of people that we hold either individually or collectively within a culture. Some examples of positive stereotypes are when Positive & Counter-Stereotypes Page 2 groups of people are generalized as intelligent, athletic, polite, hardworking, or sexy. The bulk of the literature on stereotyping, including media stereotyping, has focused mainly on negative stereotypes and hostile forms of prejudice. It is only more recently, especially in the last two decades or so, that media psychologists have started paying more attention to positive stereotyping effects, counter-stereotypes, subtle forms of prejudice such as paternalism and envy, and focusing on prejudice reduction strategies (Ramasubramanian , 2007, 2015Ramasubramanian & Oliver, 2007). This chapter will explain the difference between negative and positive stereotypes, counter-stereotypes and prosocial effects, and strategies for prejudice reduction such as media literacy training and ways to work on changing media misrepresentations and improving intergroup relations.Although the terms "positive stereotypes" and "counter-stereotypes" may sound similar, they refer to two different concepts. Counter-stereotypes are ideas about a group that challenge or counter widely held cultural beliefs and mental models of a group. For example, The Cosby Show , an American Sitcom featuring an African American upper-middle class family is a counter-stereotypical representation of an African American family because it is inconsistent with the widely held beliefs that African Americans cannot be members of the upper middle class at that time. Positive stereotypes, though, are not the same as counter-stereotypes. They can be understood as broad generalizations about groups by associating positive characteristics, traits, and beliefs with members of a group. Some examples of positive stereotypes that are common within the U.S. mainstream culture are notions such as ...