Reducing the Country-of-Origin Effects: The Presentation of Products Information Activates the Analytic Process

Wang, Tao; Zhang, Qin; Zhang, Hui; Ling, Zhou; Hong-shen, Liu

doi:10.3724/sp.j.1041.2012.00841

Cited by 4 publications

(3 citation statements)

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“…Activating the analytic product evaluation (slow, analytical, and deliberate process) instead of its heuristic equivalent (quick, intuitive, and effortless) is a possible means to reduce COO effects. Specific kinds of presentation of product information which cause "information disfluency" can activate the analytic process, but this activation could be weakened when there is excessive "information disfluency" (Wang et al, 2012). The importance that consumers place on COO image when evaluating products is contingent on the product context.…”

Section: Mitigating Negative "Coo" Imagementioning

confidence: 99%

A review of Spanish consumers’ product-country image of China

Gorostidi-Martinez

Zhao

2017

APJML

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Purpose The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall contemporary Chinese product-country image (PCI) within the Spanish market. Design/methodology/approach A 52-item construct was adapted from former PCI scales from cross-cultural equivalence, including “country image”, “personal image”, “product image”, “general knowledge about China”, and “personal data”. Overall, 215 valid structured questionnaires were gathered. Findings The current study provides: a PCI literature review; hypotheses results concerning Spanish citizens’ views of Chinese products’ price, quality, technicality, inventiveness, and known brands concepts; descriptive statistics and results graphs for each of the PCI sections; and correlations of other variables with the five product image variables within the construct. Research limitations/implications Implementing standardized, longitudinal consumer studies that facilitate better comprehension of PCI evolution within a specific market emerged as a future research agenda. Originality/value The data informed both the Chinese public and private organizations’ managers of the importance of adapting to the market and non-market environments within Spain to avoid the liability of country of origin effect.

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Section: Mitigating Negative "Coo" Imagementioning

confidence: 99%

A review of Spanish consumers’ product-country image of China

Gorostidi-Martinez

Zhao

2017

APJML

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“…A form of product information presentation that causes information disfluency can initiate this slower analytic process. However, the activation of the analytic process could be weakened when there is too much information disfluency (Wang et al, 2012). The importance that consumers place on the COO picture when evaluating products is dependent upon the item context.…”

Section: Mitigating the Liability Of The Coo Imagementioning

confidence: 99%

A study of the Chinese consumers’ product-country image of Spain

Gorostidi-Martinez

Zhao

2017

APJML

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Purpose As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby providing an overall contemporary Spanish PCI within the Chinese market. Design/methodology/approach In total, 215 valid structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item construct was drawn from the existing widely used PCI item scales, designing a structured PCI construct, covering: “country image,” “personal image,” “product image,” “general knowledge about Spain,” and “personal data.” Findings The study provides: a PCI pre-investigation research results as well as a literature review on PCI topic; research results for the five hypotheses concerning Chinese citizens’ view of Spanish product price, quality, technicality, inventiveness, and known brands view; descriptive statistics as well as result graphs for each of the covered PCI sections; our PCI construct variable correlations with the tested five product image variables; and general implications. Research limitations/implications Standardizing PCI longitudinal studies, as well as focusing on how the Spanish Government and private sector should determine the long-term criteria to facilitate a clearer representation of the Spanish PCI evolution within the Chinese market, is advised. Originality/value The current study intends to capture insights for Spain and other country’s public and private sector decision makers to better integrate market and non-market strategies. The results would further assist delineating strategies to avoid the liability of foreignness of Spanish organizations within China.

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“…Landscape transition matrix analysis. Actually, it used ArcGIS10.1 software for 2006 and 2011 land-use maps and conducted a spatial overlay analysis, and then this paper also made a landscape area transition matrix [7]. This index is calculated as follow: 100%…”

Section: Study Areamentioning

confidence: 99%

Study on the Variation of Landscape Pattern under the Influence of Hydroelectric Development: A Case Study of Madushan Hydropower Station, China

Zeng

Luo

Jiang

2015

AMM

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Based on 3S Technology, this paper mainly focuses on studying temporal dynamic changes of landscape pattern in the upper reaches of the Madushan of Yunnan Province before and after the construction of Madushan hydropower station. From 2006 to 2011, the woodland area showed a downward trend, while those of some savanna, cropland, bench land, residential land, transportation land and industrial land were in adverse circumstances. The woodland area dropped from 1374.37km 2 to 1230.88 km2 by 10.4% compared to 2006. The water area increased from 6.99 km2 in 2006 to 11.72 km2 in 2011. What's more, some inter-transitions between different landscape types were also frequent, especially for woodland, cropland and savanna. Actually, the integrated variation of landscape degree was 6.2%. And all the landscape types presented a growing trend except for woodland. The fastest trend was 26.3% in industrial land, the slowest trend was 0.4% in cropland. In conclusion, there was an apparent change in the landscape pattern for the study area before and after the hydropower station construction, and this study could be significant for better understanding of the landscape ecological effects of hydropower exploitation.

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Reducing the Country-of-Origin Effects: The Presentation of Products Information Activates the Analytic Process

Cited by 4 publications

References 0 publications

A review of Spanish consumers’ product-country image of China

A review of Spanish consumers’ product-country image of China

A study of the Chinese consumers’ product-country image of Spain

Study on the Variation of Landscape Pattern under the Influence of Hydroelectric Development: A Case Study of Madushan Hydropower Station, China

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