“…In fact, environmental concerns appeared to be a small portion of the totality of pressures exerted on organizations in seeking to improve their packaging efforts. Internal operational issues, including organizational culture, functional prerogatives, product integrity and quality, employee safety and ergonomics, and above all, cost concerns drive their choices (Corey and Bone, 1992;Kassaye and Verma, 1992;Matthews, 2004;Routroy, 2009;Franey et al 2010). In recent times, significant pressures borne out of environmental concerns have risen from external sources including consumers and pressure groups, upstream and downstream supply chains, especially industrial customers and packaging producers, and the government (Corey and Bone, 1992;Kassaye and Verma, 1992;Labatt, 1997;Matthews, 2004;Verghese and Lewis, 2007;Dharmadhikari, 2012).…”