“…At present, theoretical perspectives involved mainly include knowledge-based theory ( Papa et al., 2018 ), social capital theory ( Li, 2015 ), social exchange theory ( Chen, 2016 ), communication visualization theory, motivation theory ( Ding, 2019 ), organizational atmosphere theory ( Chen, 2016 ), etc. Commonly mentioned influencing factors consist of structural capital (centrality, strength of the interactive relationship), cognitive capital (personal professional knowledge, consistency of values, shared language, as well as common vision), relationship capital (community recognition, familiarity, trust, reciprocity, and collectivism) ( Tang, 2015 ), network structure and communication mode of social media bring diversified and heterogeneous knowledge ( Cunha et al., 2013 ; Liao et al., 2010 ), workplace support ( Chen, 2016 ), income cognition, as well as commitment from the community ( Shi et al., 2017 ). In addition, the strategic ability of social media ( Nguyen et al., 2015 ), the complementary and balanced ability of traditional information sources and new media ( Roberts et al., 2016 ), individual media and information literacy ( Wang et al., 2019 ), information encounter ( Wan and Liu, 2021 ), communication visualization factors ( Ding, 2019 ), as well as organizational culture ( Patroni et al., 2016 ) may all result in the realization of innovation in the new media environment.…”