“…By contrast, the human postauricular reflex is potentiated during positive and inhibited during negative emotions, as induced by viewing evocative photographs (Benning, Patrick, & Lang, ; Gable & Harmon‐Jones, ; Hess, Sabourin, & Kleck, ; Sandt, Sloan, & Johnson, ). Similarly, the PAR is enhanced prior to response‐contingent rewards as compared to punishments, whereas acoustic blink is larger prior to punishments than rewards (Hackley, Muñoz, Hebert, Valle‐Inclan, & Vila, ; Muñoz, Hackley, Valle‐Inclán, Ramirez, & Vila, submitted). If affective modulation reflects concordance between the valence of the reflex and the prevailing motivational state (Lang, Bradley, & Cuthbert, ), it is difficult to understand how two components of the same reflex could be modulated in opposite directions.…”