Abstract:This paper draws up a proposal for analysing discourses on paths to happiness. Recipes promoted by the happiness industry are studied as moral guidelines for social action: imperative messages spread through the Internet seek to guide their recipients in their quest for happiness. In a fielddominated by positive psychology, we approach happiness from a sociological perspective, which is to say as: an institutionalised social discourse; a form of social production; a socially-framed emotion. Research is based o… Show more
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