As future energy-saving optoelectronics, bistable electrochromic (EC) materials/devices have high energy efficiency for potential applications as smart window, display and information/energy storage, etc., due to the ability of maintaining optical states without energy consumption. However, further development is hindered for the lack of in-depth understanding of related key factors and universally applicable design strategies for bistability. Herein, we reported a new strategy based on "active energy-exchange" with aid of proton coupled electron transfer, which can dynamically adjust the HOMO/LUMO energy levels of materials to obtain good bistability from traditional non-bistable materials. This strategy was thoroughly studied and proved by taking quinone derivatives and bromocresol green derivatives as examples. The device obtained after further polymerization and optimization showed remarkable bistability, coloration efficiency and application potential in energy-saving flexible displays. The success, challenges and cognitive gains of this strategy not only accelerate the development of various energy-saving optoelectronic materials/devices, but also likely stimulate rapid progress of physics, chemistry, life sciences, applied mathematics, precision instruments, etc.