Recent developments on Reactivity: Theoretical conceptualization and empirical verification

Perception, reality, and the adoption of business analytics: Evidence from North American professional sport organizations

“…Our index AVE is 0.797, thereby passing this test. Composite reliability (CR) is another check of reliability similar to AVE; here the threshold to exceed is 0.70 [10,19]. The CR for the Analytics Index is 0.922, so our index appears to be reliable.…”

“…The greater the variance of the error term, the lower the AVE, hence less construct validity. The threshold for AVE should be greater than 0.50 and less than 0.90 [10,15]. Our index AVE is 0.797, thereby passing this test.…”

“…In order to represent and measure the idea of Reactivity, De Giovanni et al [10] propose an index. We follow their lead, and we formulate an index of business analytics using Davenport and Kim's [9] definition: "the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact based management to drive decisions and add value" (p. 3).…”

“…Cronbach's alpha is a popular metric for reliability, with a threshold above 0.70 considered acceptable [10,18]. Our index registers 0.872, but we offer additional tests.…”

“…Qualitative questions regarding analytics reveal that respondents associate capturing, analyzing, and using data for future plans with dynamic ticket pricing, customer revenue management, and other forms of value creation. 7 Following De Giovanni et al [10], we assess the reliability and validity of our new index as shown on Table 4. Part a displays the principal component analysis, which determines whether the constituent parts of the index-CaptureData, AnalyzeData, and InsightsFuture-are elements that belong together in AnalyticsIndex.…”