Rebranding Theoretical Aspects

Išoraitė, Margarita

doi:10.31142/ijtsrd18254

Cited by 14 publications

(15 citation statements)

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“…Verma and Singh (2017) as cited in Išoraitė (2016) defined product "as a physical product or service to the consumer for which consumer is willing to pay. This includes half of the material goods, such as furniture, clothing, and grocery items and intangible products namely services which users buy".…”

Section: Productmentioning

confidence: 99%

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Sudari¹,

Tarofder²,

Khatibi³

et al. 2019

10.5267/j.msl

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The purpose of this paper is to analyze the effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products of SMEs in Malaysia. The method of collecting data is by using questionnaire and a sample of 300 customers is used for data gathering. Path analysis and Sobel test are used in analyzing the data. The finding shows that product, promotion, place and price have positive effects on customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place and price give contribution to customer satisfaction about 68.9% while the rest is affected by other variables which are not included in this research. Moreover, customer satisfaction has a positive effect on customer loyalty. The finding also shows that product, promotion, place and price had positive effects on customer loyalty through customer satisfaction of food and beverage products SMEs in Malaysia. Product, promotion, place, price and customer satisfaction influence on customer loyalty about 61.7%.

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Section: Productmentioning

confidence: 99%

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Sudari¹,

Tarofder²,

Khatibi³

et al. 2019

10.5267/j.msl

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“…Marketing mix menurut bahasa adalah Marketing mix, sedangkan dalam istilah Marketing mix ialah strategi pemasaran yang dilaksanakan secara satu kesatuan atau strategi pemasaran yang dilakukan secara bersamaan dalam menerapkan elemen -elemen dan strategi yang ada dalam Marketing mix itu sendiri, Marketing mix sering juga dianggap perangkat alat pemasaran taktis yang dapat dikendalikan, produk, harga, distribusi, dan promosi yang dipadukan oleh perusahaan untuk menghasilkan respon yang diinginkan dalam pasar yang beroperasi paling efisien (Isoraite, 2016) sehingga dapat memenuhi tujuan dari Individu atau suatu perusahaan (Lusch, 2007) dalam Pomering. (Kotler dan Amstrong, 2008) Pemasar menggunakan Marketing mix agar produk yang dijual dapat memasuki pasar sasaran atau target pasar.…”

Section: Marketing MIXunclassified

Marketing Mix Dan Tingkat Margin Dalam Pengambilan Keputusan Pembiayaan Pada Nasabah Bank Syariah

Sujono

Wibowo

2020

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The purpose of this study was to determine the effect of the marketing mix and margin levels on customer decisions. The design and methodology of this research is field research where the authors make observations to obtain the required data. Data is collected by giving questionnaires to customers who have several financial activities at the bank. The sample of this study was 100 respondents. The results showed that of the five Marketing mix variables, several variables significantly influenced customer interest, such as product, price, promotion, and margin level. However, place variables do not significantly influence customer decisions. Although not all marketing mix variables significantly influence customer interest, the marketing mix is still important for Islamic banks to attract customers. AbstrakTujuan Penelitian ini adalah untuk mengetahui pengaruh Marketing mix dan tingkat margin terhadap keputusan nasabah. Desain dan metodologi penelitian ini adalah penelitian lapangan dimana penulis melakukan observasi untuk memperoleh data yang dibutuhkan. Data dikumpulkan dengan memberikan kuesioner kepada pelanggan yang memiliki beberapa kegiatan keuangan di bank. Sampel penelitian ini berjumlah 100 responden. Hasil Penelitian menunjukkan bahwa dari lima variabel Marketing mix, ada beberapa variabel yang secara signifikan mempengaruhi minat pelanggan, seperti produk, harga, promosi, dan tingkat margin. Namun variabel tempat tidak berpengaruh signifikan terhadap keputusan nasabah. Meskipun tidak semua variabel marketing mix secara signifikan mempengaruhi minat pelanggan, Marketing mix tetap penting bagi bank syariah untuk menarik pelanggan. Kata Kunci : Marketing mix; Tingkat Margin; Keputusan Nasabah PENDAHULUAN Persaingan bisnis pada era globalisasi sekarang ini menjadi lebih ketat, hal ini disebabkan oleh semakin meningkatnya jumlah lembaga-lembaga Rusny Istiqomah Sujono: Pengaruh Marketing Mix dan Tingkat Margin EL DINAR Volume 8, No. 1, Tahun 2020 | 38

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“…Marketing mix means the product, distribution, promotion, and pricing strategies to produce and carry out exchanges and achieve the target markets [9]. Fig.…”

Section: A Marketing MIX 4psmentioning

confidence: 99%

“…Price strategy is a strategy that must be considered after the product is successfully created with its attribute. Price is one of the most important marketing mix items and many scientists consider the price as one of the most important elements of the market, which increases not only profits but also market share [9].…”

Section: Fig 1 Marketing MIX 4ps Elementsmentioning

confidence: 99%

Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung

Surtawijaya¹,

Soegoto²

2020

Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Man

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This study aims to develop strategic marketing plan for the artificial flower bouquet business in Bandung City. The method used in this study was qualitative analysis descriptive through marketing mix 4Ps theory and Porters five competitive forces theory. The result of the research produced strategic marketing plan for all marketing mix 4Ps aspects such as product, price, place, and promotion. The resulting strategic marketing plan becomes more focused because it is produced on the basis of Porters five competitive forces. This research can be helpful for the business owner especially to take right strategic marketing plan.

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Rebranding Theoretical Aspects

Cited by 14 publications

References 0 publications

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products

Marketing Mix Dan Tingkat Margin Dalam Pengambilan Keputusan Pembiayaan Pada Nasabah Bank Syariah

Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung

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