“…The definition provided by the Council of Europe is widely accepted and formulated as follows: ‘channels composed of a limited number of economic agents, engaged in cooperation, local economic development, and socio-economic relations between producers and consumers in a nearby geographic area’ (Kneafsey et al, 2013). European Union’s (EU’s) rural development regulation (1308/2013), on the other hand, defines SSCs as ‘a supply chain involving a limited number of economic operators, committed to co-operation, local economic development, and close geographical and social relations between producers, processors and consumers’ (Blockx & Vandenberghe, 2015). SSCs are characterized by direct selling practices in which interpersonal relationships based on trust between producers and consumers are created (Cembalo et al, 2013; Migliore et al, 2015).…”