Re-Orientalism and South Asian Identity Politics

Lau, Lisa; Mendes, Ana Cristina

doi:10.4324/9780203814543

Cited by 17 publications

(6 citation statements)

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“…This study uses a qualitative method with re-orientalism theory (Lau et al, 2011) to explore the context and meaning of unique representations. The object of study is a tourism video with approximately 5 minutes of duration uploaded on the official YouTube channel of Laos tourism in 2020 1 .…”

Section: Methodsmentioning

confidence: 99%

“…According to Lau et al (2011), the theory of re-orientalism pays scientific attention to the articulation of culture and images of orientalism by oriental parties, namely social agents originating from Asia. Social agents can be writers, commercial companies, or institutions.…”

Section: Introductionmentioning

confidence: 99%

“…Oriental parties deliberately spread the image of orientalism through a cultural product including novels, films, and others. According to Lau et al (2011), social agents only refer to East Asian origins. The goal of re-orientalisme is to appeal and market products or self-orientation to the non-Asian countries' market.…”

Section: Introductionmentioning

confidence: 99%

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Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

Lee

2021

IRHS

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The formation of national identity by the Lao government has been unsuccessful due to globalization since 2000. The Lao government realized this and decided to shift its focus to the economic dimension as a means to unite the Lao people. In the 2000s, the West had a major influence on Laos representation, but after the 2008 economic crisis in the United States, Laos prioritize the trade with China and South Korea. As the global economic environment changed, Laos needed to attract the attention of Asian tourists. In this situation, re-orientalism becomes a cultural strategy exclusive to Asian countries. Simultaneously, re-orientalism shows a shift in the nature of Laos' national identity; from essentialism to pragmatism. As the study case, the 2020 Laos national tourism video shows that re-orientalism emphasizes primitive images and simple pleasures to reproduce a common representation of Laos as a spiritual and asexual Beautiful Buddha country. Each of these re-orientalism tools, directly and indirectly, affects the economic benefits of Laos.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

Lee

2021

IRHS

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“…Huggan's notion is endorsed by Lisa Lau (2011) who mapped out the depiction of stereotypical themes and the holistic representations in the work of orients whereby not only asserting the notion of othering but also "a reductionist representation at the expense of holistic ones, and a deliberate process of self-othering" (Lau L. , 2011., p. 13). While introducing the term re-orientalism she has marked out on how "cultural producers with eastern affiliations come to terms with an Orientalized East, whether by complying with perceived expectations of western readers, by playing (along) with them or by discarding them altogether" (Lau, 2011, p. 3).…”

Section: Introductionmentioning

confidence: 99%

Canonizing Othering and Reassertion of Orientalism in Contemporary Anglophone Young Adult Fiction by American and European Writers of Pakistani Origin

Qazi

Rose

Abbasi³

2019

GRR

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The present paper based on the theoretical underpinning of Graham Huggans The Postcolonial Exotic and Lisa Laus Re-Orientalism: The Perpetration and Development of Orientalism by Oriental explores the archetypal, essentialist and the stereotype representation in contemporary young adult fictions Skunk Girl (2009) by Sheba Karim and Wanting Mor (2010) by Rukhsana Khan, the American/European Pakistani authors. Both Huggan and Lau have traced the intended strategies deployed by the Anglophonic authors particularly those of global critical acclaim, winners of laurels andawards have asserted the notion of othering, whereupon getting the legitimation and license of global merchandising. All emerging genres including young adult fictions by Anglophone writers enthralled by the contemporary trend of global merchandising are treading in the footsteps of their seniors. It is the portrayal of these essentialist tropes in the young adult fictions, primarily by the aforementioned writers that the current paper intends to embark.

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“…Interestingly many scholars from the field of cultural studies have examined Occidentalism from this perspective, i.e., how "non-Western" individuals or political powers have used othering characteristics imposed on them for their own benefit. Many labels describing this phenomenon can be identified in the literature: "180-degree flip-flop" (Whyte, 1994, p. 40), "Re-orientalism" (Lau & Mendes, 2011) and "Reverse Orientalism" (Hill, 2000, p. 178). Re-Orientalism is defined as "based on how cultural producers with Eastern affiliations come to terms with an orientalised East, whether by complying with perceived expectations of Western readers, by playing (along) with them or by discarding them altogether" (Lau & Mendes, 2011, p. 1).…”

Section: Introductionmentioning

confidence: 99%

Keeping Up Appearances before the “Other”? Interculturality and Occidentalism in the Educational TV-Program “Happy Chinese”

Dervin

Gao

2012

Front Educ China

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"Happy Chinese" or kuaile hanyu is an educational melodrama produced by the Chinese TV channel CCTV in 2009. Aiming to improve foreign learners' Chinese language skills, the plot revolves around Susan, an American, staying with her former Chinese classmate's family. "Happy Chinese" proposes both language and cultural learning. In this paper, the authors are examining the first seven episodes marking Susan's arrival in China for the Spring Festival. Basing the study on a postmodern and critical approach to the "intercultural," as well as on a critical view towards Orientalism and Occidentalism, the authors are interested in how the programme constructs the arrival of the American and the way she is perceived and represented by the "locals." The authors are also looking into what the Chinese family teaches Susan about being Chinese and, at the same time, the tensions that a certain tendency to "keep up appearances" and appear "real Chinese" before her trigger in the family, across generation and gender. The research tools used to analyze the data are derived from discursive pragmatics.

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Re-Orientalism and South Asian Identity Politics

Cited by 17 publications

References 0 publications

Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

Laos National Identity Change in Perspective of Re-Orientalism: A Case Study of the 2020 Laos National Tourism Video

Canonizing Othering and Reassertion of Orientalism in Contemporary Anglophone Young Adult Fiction by American and European Writers of Pakistani Origin

Keeping Up Appearances before the “Other”? Interculturality and Occidentalism in the Educational TV-Program “Happy Chinese”

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