Re-explaining international entry modes – Interaction and moderating effects on entry modes of pharmaceutical companies into transition economies

Wrona, Thomas; Trąpczyński, Piotr

doi:10.1016/j.emj.2012.02.004

Cited by 24 publications

(47 citation statements)

References 84 publications

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“…Bogun (2009) made a comparison between the entry modes in a transition economy focusing on the factors influencing FDI flows to the Ukraine. In a recent contribution, interdependencies between the factors affecting the choice of market entry modes in transition economies have been analyzed in more detail by Wrona and Trapczynski (2012). Using data from the pharmaceutical industry, their study found the ratio between estimated market potential and expected risk to be highly influential for the entry mode choice.…”

Section: Acquisitions Versus Greenfield Fdi In Transition Economies: mentioning

confidence: 98%

Entry Modes and Firm Performance in a Transition Economy: Evidence from Inward FDI to Romania

Haar

Marinescu

2014

Journal of East-West Business

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The article analyzes the characteristics and performance of foreign direct investment (FDI) to Romania since the 1990s. We provide evidence for some of the commonly advanced propositions about FDI in transition economies, namely the selection of entry and firms' performance over time and across economic sectors. Contrary to the FDI literature, multinational enterprises in Romania favored greenfield FDI over acquisitions, although this does not apply to oligopolistic and technology intensive industries. Specific relationships between the nationality of the investor, the location and the entry modes decisions are also analyzed. We observed that acquisitions exhibited higher profit margin and turnover compared to greenfield FDI.

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Section: Acquisitions Versus Greenfield Fdi In Transition Economies: mentioning

confidence: 98%

Entry Modes and Firm Performance in a Transition Economy: Evidence from Inward FDI to Romania

Haar

Marinescu

2014

Journal of East-West Business

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“…In this view, it would be of particular interest to study not only small and medium manufacturers in traditional industries such as those that comprise our sample, but also technology and knowledge-intensive firms from different industries, including service firms. This would contribute to a better understanding of the internationalization process of SMEs and the factors and processes of entry in new markets including the importance of firm-specific factors in this decision (Wrona & Trapczynski, 2012).…”

Section: Conclusion Limitations and Suggestions For Further Researchmentioning

confidence: 99%

“…As a result, understanding a firm's internationalization processes has attracted increasing attention, both at the conceptual and empirical level. Recent studies include for instance Bell, Crick, and Young (2004); Brouthers and Hennart (2007); Canabal and White III (2008); Hollenstein (2005); López-Duarte and Vidal-Suárez (2010); Jones and Young (2009) ;Morschett, Schramm-Klein, and Swoboda (2010); Oviatt and McDougall (2005); Pehrsson (2008); Ripollés and Blesa (2012); Roy and Oliver (2009); and Wrona and Trapczynski (2012).…”

Section: Introductionmentioning

confidence: 98%

The Impact of Market-Related Factors on the Entry Mode of Small and Medium Enterprises

Ferreira¹,

Eiriz

Soares

2013

Journal of Transnational Management

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Understanding a firm's internationalization processes, including entry mode decisions, has attracted increasing attention from the literature in international business. This article researches the impact of market determinants on the entry modes choice of exporting small and medium enterprises (SMEs), specifically on the variables associated with the home market, the host market, and the proximity between them. Following a quantitative methodological approach, an Internet survey was applied to AIMinho's associates, a regional industry association in Northern Portugal. Principal components analyses and Mann-Whitney tests were performed to analyze data. The study's results reveal a patent preference of SMEs for export entry modes in detriment of both contractual and investment modes. Moreover, results reveal the lack of influence of market-related variables on the choice between exports or contractual entry modes. This research contributes to the current knowledge on SMEs internationalization by aggregating in one single study all market-related variables identified in the literature.

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“…In the past two decades, international activity has become a crucial dimension in the growth of retailers who have been aggressively expanding to foreign markets (Wigley & Moore, ). Wrona and Trapczynski () reported that entry mode decisions in the pharmaceutical market result from a changing trade‐off between specific market potential and risk factors.…”

Section: Literature Reviewmentioning

confidence: 99%

How Indian Pharmaceutical Companies Are Building Global Brands: The Case of the Himalaya Herbal Brand

Srivastava¹

2016

Thunderbird Intl Bus Rev

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This study aims to understand how Indian brands are built globally. The study also gives insight on understanding the mode of entry adopted by Indian companies with special reference to the Himalaya Drug Company. The study takes a multistage approach through secondary data analysis, an interpretative approach, and interviews of 15 pharmaceutical personnel and 30 consumers from the United States through focus interviews. The interviews were recorded. It is qualitative descriptive research. Our research shows that Himalaya has used a franchising model to build their herbal brands through retail franchisees, and a problem-solution approach strategy in communication. Emphasis on customer experience has created good word-of-mouth and generated good revenue for its herbal brands. Quality, effectiveness, price, and availability are the key factors for herbal brand building. The FEATURE ARTICLE FEATURE ARTICLEproduct mix is selected based on the country ' s culture and consumers' needs. They also capitalized on newfound Indian pride and confi dence due to faster gross domestic product ( GDP ) growth. This article contributes to a better understanding of the opportunities and challenges associated with brands from emerging markets, in particular, India, as well as the development of brands from emerging markets, which is becoming more important at the economic and political level. It also helps to better understand mode of entry, especially for small companies.

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Re-explaining international entry modes – Interaction and moderating effects on entry modes of pharmaceutical companies into transition economies

Cited by 24 publications

References 84 publications

Entry Modes and Firm Performance in a Transition Economy: Evidence from Inward FDI to Romania

Entry Modes and Firm Performance in a Transition Economy: Evidence from Inward FDI to Romania

The Impact of Market-Related Factors on the Entry Mode of Small and Medium Enterprises

How Indian Pharmaceutical Companies Are Building Global Brands: The Case of the Himalaya Herbal Brand

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