Abstract:Do White Americans prefer society to be ‘colour‐blind’ by rising above racial identities, or ‘multicultural’ by openly discussing and considering them? We developed an ideology‐rationality model to understand support for these diversity perspectives. Specifically, since people endorse a diversity perspective in line with their ideological values, we hypothesized that conservatism is related to a relative preference for colour blindness over multiculturalism. However, since colour blindness and multiculturalism… Show more
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