“…It has been further developed in two main areas, namely, selling and leadership. In the literature on selling, rapport makes clients feel less embarrassed, giving birth to their enjoyable interactional and verbal communication with salespeople (Campbell et al, 2006 ; d'Abreu et al, 2021 ). In leadership research, managing rapport between leaders and subordinates is a crucial driver of their high-quality relations, which subsequently increases communication satisfaction (Campbell et al, 2003 ; White et al, 2012 ).…”