“…Experimental work in this area has been increasing in recent years, and evidence has been growing for the utility of targeting both affective attitudes (Carfora, Caso, & Conner, 2017; Conner et al, 2015, 2011; Walsh & Kiviniemi, 2014) and anticipated affective reactions to leverage health promoting behavior engagement (Conner et al, 2016; Dillard, Fagerlin, Dal Cin, Zikmund-Fisher, & Ubel, 2010; Ellis et al, 2018; Kwan, Stevens, & Bryan, 2017; Sandberg & Conner, 2011). For instance, a recent study conducted by van der Swaluw and colleagues (2018) used an innovative “lottery” intervention to attempt to make salient anticipated regret for overweight participants aiming to attend the gym at least twice per week.…”