Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study

Abstract

Self-identity is considered as a useful additional predictor in the theory of planned behaviour (TPB).\ud However, previous research generally assessed the impact of pro-environmental self-identity in relation\ud to single behaviours and no studies considered its potential role in moderating the impact of other\ud predictors on behaviour. The present research used a within-persons approach to examine effects across\ud behaviours and a longitudinal design to assess the moderating role of self-identity in the prediction of\ud intentions and behaviours, controlling for past behaviour. Participants (N ¼ 240) completed Time 1\ud questionnaires measuring TPB constructs in relation to five different pro-environmental behaviours. Two\ud weeks later, participants (N ¼ 220) responded to a questionnaire assessing self-reports of these behaviours\ud during the intervening two-week period. Across pro-environmental behaviours the findings\ud showed that pro-environmental self-identity significantly moderated the impact of perceived behavioural\ud control on intentions and the effect of past behaviour on both intentions and behaviour

Promoting water intake. The persuasiveness of a messaging intervention based on anticipated negative affective reactions and self-monitoring

“…Finally, future research targeting WI could analyse the role both of healthy eating self-identity, since people tend to be more likely to act, maintain and change behaviours which are in line with the beliefs they have about themselves (Carfora, Caso, Sparks & Conner, 2017).…”

Applying the reasoned action approach to understanding health protection and health risk behaviors

“…Similar approaches have been taken in relation to exploring health cognition-intention-action effects across behaviors (e.g., Carfora et al, 2017;Conner et al, 2015) or the stress-eating relationship across days (O'Connor et al, 2008). Table 1 reports the means and standard deviations for measured variables for protection and risk behaviors.…”

“Tied to the Land”: Climate Change Activism Among U.S. Hunters and Fishers

“…Much scholarship has examined the relationship of individual identities to environmental beliefs or actions (Sparks and Shepherd, 1992;Sparks et al, 1995;Whitmarsh and O'Neill, 2010;Carfora et al, 2017)-finding that social identity is quite important to these beliefs and actions in a general sense, as well as to those specifically around climate change (Unsworth and Fielding, 2014). In the United States, for instance, researchers have shown that women tend to care about climate change more than men (McCright, 2010), that white men tend to be the least concerned (McCright and Dunlap, 2011), that partisan identification has a large impact (Davidson and Haan, 2012).…”