Raising generation ‘A’: a case study of millennial tobacco company marketing in Indonesia

Astuti, Putu Ayu Swandewi; Assunta, Mary; Freeman, Becky

doi:10.1136/tobaccocontrol-2017-054131

Cited by 30 publications

(43 citation statements)

References 28 publications

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“…Cigarettes have always been part of being a good host during social occasions [32]. These common practices are then manipulated by tobacco companies through aggressive marketing, advertising and promotion, which then preserve and overblow positive views around smoking as part of the culture, as normal and socially acceptable behaviour [32][33][34].…”

Section: Social Acceptability Of Tobacco: Cigarettes Are Legal and Smentioning

confidence: 99%

“…To date, there is no code of conduct to prevent collaboration between the tobacco industry and government bodies, except the policy adopted internally by The Ministry of Health, nor is there a requirement to report any tobacco industry contribution to political leaders/parties [13]. Under the PP, tobacco company sponsorship is permitted, provided no brand logos are published, however, this has also been circumvented [33]. Advocacy for the adoption of a code of conduct by all government agencies is necessary to minimise this complicit relation.…”

Section: Tobacco Industry Power and Influencementioning

confidence: 99%

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Why is tobacco control progress in Indonesia stalled? - a qualitative analysis of interviews with tobacco control experts

Astuti

Assunta²,

Freeman

2020

BMC Public Health

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Background: Indonesia shoulders a significant tobacco burden, with almost two million cases of tobacco-related illnesses and more than two hundred thousand tobacco-related deaths annually. Indonesian tobacco control is progressing but lags behind other countries. Our study evaluates factors that contribute to the slow progress of tobacco policy change in Indonesia from the perspective of tobacco control experts (TCEs). Method: We conducted qualitative interviews with four international and ten national TCEs, who have been active in tobacco control for at least 5 years. Our interview guideline included questions on the current tobacco control situation in Indonesia and explored reasons why tobacco control is progressing so slowly. The interviews were conducted either in English or Bahasa Indonesia, recorded and then transcribed verbatim. We conducted a thematic analysis based on five core causal factors for policy adoption: institutions, networks, socioeconomic factors, agendas and ideas. Results: The multistage delay of tobacco policy adoption is principally due to political structures and policy hierarchy, complex bureaucracy, unclear roles and responsibilities, and a high degree of corruption. The low bargaining position and lack of respect for the Ministry of Health also contributes. There are contrasting frames of tobacco as a strategic economic asset and tobacco control as a sovereignty threat. There is an imbalance of power and influence between well entrenched and resourced tobacco industry networks compared to relatively young and less established tobacco control networks. The policy agenda is likely influenced by the privileged position of tobacco in Indonesia as a socially acceptable product with high consumption. There are constraints on transferring ideas and evidence to successful policy adoption. Conclusion: Tobacco companies have substantially influenced both policy decisions and public perceptions, signifying a power imbalance within the government system and broader networks. Acceding to and enforcing the World Health Organization-Framework Convention on Tobacco Control (WHO-FCTC) would enable the Indonesian government to shift the power imbalance towards public health stakeholders. Tobacco control advocates must enhance their network cohesion and embrace other community groups to improve engagement and communication with policymakers.

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Section: Social Acceptability Of Tobacco: Cigarettes Are Legal and Smentioning

confidence: 99%

Section: Tobacco Industry Power and Influencementioning

confidence: 99%

Why is tobacco control progress in Indonesia stalled? - a qualitative analysis of interviews with tobacco control experts

Astuti

Assunta²,

Freeman

2020

BMC Public Health

Self Cite

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“…The presence of retail marketing and negative retailer behaviours, such as selling to minors, are linked to youth having both positive attitudes towards smoking and easy access to cigarettes 4. PoS is not isolated from other forms of tobacco marketing, and may serve as a link to other promotion, including tobacco industry-sponsored events and digital platforms 5. These digital platforms are in turn a more engaging and customer-driven marketing,5–7 and also help to facilitate connections to other promotion channels 5…”

Section: Introductionmentioning

confidence: 99%

From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia

et al. 2019

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels and other promotional cues to engage young people.ResultsMini-markets have both the highest total number of promotions and the highest indoor promotion index with a mean score of 5.1 and 3.7, respectively. Kiosks have the highest outdoor promotion index with a mean score of 1.6. Most of the retailers (98.9%) displayed cigarettes, more than half of kiosk retailers (54.8%) and mini-market retailers (56.3%) admitted selling cigarettes to young people, and 74% of kiosk retailers sell single stick cigarettes. We found links to online marketing, including two hashtags and a company website. Promotional materials also included youth-focused content such as English taglines, new products and small packs.ConclusionTobacco companies in Indonesia have strategically differentiated their advertisements based on retailer type and have bridged conventional retailer marketing to online channels. Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.

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“…These common practices are then manipulated by tobacco companies through aggressive marketing, advertising and promotion, which then preserve and overblow positive views around smoking as part of the culture, as normal and socially acceptable behaviour. [32][33][34] Because advertising and promotion are built around messages that talk about independence, being Moreover, cheap cigarette prices, selling single sticks, and easy access have made cigarettes highly accessible to the population. [34,35] There is a growing awareness around the negative impact of smoking, but the TCEs stated people generally have vague views on these health issues.…”

Section: Iv1 Social Acceptability Of Tobacco: Cigarettes Are Legal mentioning

confidence: 99%

Why is tobacco control progress in Indonesia stalled? - A qualitative analysis of interviews with tobacco control experts

Astuti

Assunta

Freeman

2020

Preprint

Self Cite

View full text Add to dashboard Cite

Background Indonesia shoulders a significant tobacco burden, with almost two million cases of tobacco-related illnesses and more than two hundred thousand tobacco-related deaths annually. Indonesian tobacco control is progressing but lags behind other countries. Our study evaluates factors that contribute to the slow progress of tobacco policy change in Indonesia from the perspective of tobacco control experts (TCEs). Method We conducted qualitative interviews with four international and ten national TCEs, who have been active in tobacco control for at least 5 years. Our interview guideline included questions on the current tobacco control situation in Indonesia and explored reasons why tobacco control is progressing so slowly. The interviews were conducted either in English or Bahasa Indonesia, recorded and then transcribed verbatim. We conducted a thematic analysis based on five core causal factors for policy adoption: institutions, networks, socio-economic factors, agendas and ideas. Results The multistage delay of tobacco policy adoption is principally due to political structures and policy hierarchy, complex bureaucracy, unclear roles and responsibilities, and a high degree of corruption. The low bargaining position and lack of respect for the Ministry of Health also contributes. There are contrasting frames of tobacco as a strategic economic asset and tobacco control as a sovereignty threat. There is an imbalance of power and influence between well entrenched and resourced tobacco industry networks compared to relatively young and less established tobacco control networks. The policy agenda is likely influenced by the privileged position of tobacco in Indonesia as a socially acceptable product with high consumption. There are constraints on transferring ideas and evidence to successful policy adoption. Conclusion Tobacco companies have substantially influenced both policy decisions and public perceptions, signifying a power imbalance within the government system and broader networks. Acceding to and enforcing the World Health Organization-Framework Convention on Tobacco Control (WHO-FCTC) would enable the Indonesian government to shift the power imbalance towards public health stakeholders. Tobacco control advocates must enhance their network cohesion and embrace other community groups to improve engagement and communication with policymakers.

show abstract

Raising generation ‘A’: a case study of millennial tobacco company marketing in Indonesia

Cited by 30 publications

References 28 publications

Why is tobacco control progress in Indonesia stalled? - a qualitative analysis of interviews with tobacco control experts

Why is tobacco control progress in Indonesia stalled? - a qualitative analysis of interviews with tobacco control experts

From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia

Why is tobacco control progress in Indonesia stalled? - A qualitative analysis of interviews with tobacco control experts

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