Radyoda Dijitalleşme: Sektör İçin Yarını Anlamak

Abstract

While digital technologies change the style of cultural production and consumption today, the radio as a cultural industry, experience this change powerfully. Starting with the change of convergence in knowledge and communication technologies, the alteration becomes visible initially with the production in radio content right after the transmission methods but mostly in the process of production. Different service and contents offering to the audience as in the other traditional communication tools led to loss of audience particularly the cloud services. Researches underline that the loss is not that intense, however, it indicates a danger to the radio with the effect of generation Y who are more willing to use the new communication media and tools. The future existence of the radio is depended on the stronger use of technology by protecting its distinctives, fundamental properties and involvement of the features such as interaction, privatization, asynchronous communication which are available in the new media.