“…Rather than focus on all available genres, large music firms have historically mined relatively few -taking a "mainstream" approach that emphasizes well-known conventions and established musicians rather than the cutting edge developments of unheralded musicians. One notable example, for instance, occurred in the mid-1900s, when major recording and radio firms championed "pop" music (e.g., Perry Como) while rock, country, and R&B percolated on the periphery (Dowd 2003, Phillips & Owens 2004, Roy 2004. Some suggest that such a conservative approach then (and now) stems from managerial preferences for predictability and from formalization that can make large organizations sluggish (Ahlkvist & Faulkner 2000;Negus 1999, Rossmann 2004.…”