Questions, inspiration, feedback, and contributions

Nylander, Stina; Rudström, Åsa

doi:10.1145/2103354.2103372

Cited by 9 publications

(6 citation statements)

References 15 publications

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“…Social media technologies are modifying the way business people and entrepreneurs interact among them, identify the entrepreneurial opportunities, engage several stakeholders and connect to the external ecosystem (Kaufmann and Shams, 2015; Shams and Kaufmann, 2016; Gupta and Bose, 2019). Social media's openness and connectivity overcomes the inability or difficulty entrepreneurs experience in identifying and reaching out for expert advice (Kuhn et al , 2016; Nylander and Rudström, 2011), by leveraging on customers' engagement. Considering the profound impact, social media have had and are expected to have, it is not surprising the fact that they could have a relevant impact also for entrepreneurship process and performance (Ahmad et al , 2019; Beliaeva et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

Secundo

Vecchio

Mele

2020

IJEBR

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PurposeThis paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships, connectivity and interdependencies. The paper offers an outline of the past and the present literature and frames a future research agenda.Design/methodology/approachThe structured literature review has been conducted on 159 journal papers extracted from Scopus, initially submitted to a bibliometric analysis. A final list of 69 papers published in a variety of academic journals specialized in the field of entrepreneurship, information science and business management has been analyzed through a content and bibliometric analysis.FindingsFindings show that literature is really scant, and four research streams have been identified: Social media for entrepreneurial learning and self-employment; social media as tools for entrepreneurial marketing; social media as sources of entrepreneurial opportunities and finally, social media as enablers of networking and entrepreneurial ecosystems.Research limitations/implicationsThe limitations of the study regard the need for more holistic studies, considering both the technological and the social aspects.Practical implicationsThe findings demonstrate the actuality of the research focus and the need of a deep exploration about the role of social media for the different forms of entrepreneurship process. This evidence calls for a holistic and integrated framework.Originality/valueThe originality of the paper resides in a novel SLR with reference to the recent role of social media for entrepreneurship. Despite the increasing literature, the debate in such field is still fragmented and under-researched, offering a promising research field.

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Section: Introductionmentioning

confidence: 99%

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

Secundo

Vecchio

Mele

2020

IJEBR

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“…For example, researchers conducted data mining on reviewing text generated by consumers rather than measuring the rating scores [1].Some researchers studied the problem of generating a "rated aspect summary" of short comments, which is a decomposed view of the overall ratings for the major aspects so that a user could gain different perspectives towards the target entity [2]. Some other studies addressed the problem of sentiment classification of the comments [3] [4].…”

Section: Background and Related Workmentioning

confidence: 99%

“…blogs, Facebook, and Twitter etc. ), most of which have primarily focused on the social network connections, user activities (like what, how, why, where and when) and privacy concerns [2] [5]. Some researchers paid more attention to the information contents.…”

Section: Background and Related Workmentioning

confidence: 99%

An Experimental Study of Chinese Shopping Related Sharing Behaviors

Zhang

Liu

et al. 2013

Human-Computer Interaction – INTERACT 2013

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Abstract. Social media has become an increasingly important venue for social interaction and communication. Most previous research have shown the information sharing on social media platforms, but few focus on shopping related sharing (SRS) information and how these information influence consumer decision-making. Through a combination of interviews with observations in our lab to the users of social media and online shopping sites, we want to find answers to the question: what are the factors that influence Chinese consumers' SRS behaviors? It was discovered that the factors like why, what, whom, where, when etc. have significant influence to Chinese consumers' SRS behaviors. The study offers insights into the relationship between SRS and Chinese consumer decision-making, and design implications are discussed.

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“…

commitment to social innovation and a belief that business can be a powerful tool for addressing the complex problems facing society. Simultaneously, the latest developments in social media have emerged as a transformative force that are shaping narratives, connecting communities, and redefining the parameters of digital engagement (Nylander & Rudström, 2011).The expansive reach and immediacy of social media platforms empower social entrepreneurs to amplify their messages, connect with diverse stakeholders, and mobilize support for their causes on an unprecedented scale (Kuhn et al, 2016). In this dynamic intersection, social entrepreneurship integrates with social media and emerges as a powerful driver of social innovation, enabling entrepreneurs to transcend traditional constraints, amplifying their capacity to address societal challenges and contribute to lasting, positive transformations (Kuratko et al, 2015).

…”

mentioning

confidence: 99%

“…commitment to social innovation and a belief that business can be a powerful tool for addressing the complex problems facing society. Simultaneously, the latest developments in social media have emerged as a transformative force that are shaping narratives, connecting communities, and redefining the parameters of digital engagement (Nylander & Rudström, 2011).…”

mentioning

confidence: 99%

Navigating the Social Phenomenon A Strategic Exploration of Social Media Engagement in Social Venture Creation

Mir,

Rana,

Waqar

et al. 2024

CRISS

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The purpose of this study is to investigate the intricate dynamics of social media engagement in the context of social entrepreneurship. The rising trend of socially conscious entrepreneurship over the years has led to a critical knowledge gap in the understanding of the strategic linkage between social media and the multifaceted elements of social venture creation. This study extracts and synthesizes qualitative insights from the existing literature on social entrepreneurship and social media, employing Gartner’s framework of new venture creation and social cognitive theory as the base pillar to uncover the subtle interplay between social media strategies and the core elements of successful social entrepreneurship. This study aims to unveil actionable insights into the strategic dynamics of social media engagement in social venture creation. The study identifies effective social media strategies tailored to each facet of social entrepreneurship. The research not only uncovers challenges associated with social media but also contributes to the refinement of existing frameworks. By using Gartner's framework, the study positions itself at the forefront of understanding how digital platforms strategically influence the elements of Gartner’s framework in the context of social entrepreneurship. Through this lens, the research aims to offer new perspectives, contributing to informed decision-making in the evolving landscape of digital and social entrepreneurship.

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Questions, inspiration, feedback, and contributions

Cited by 9 publications

References 15 publications

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

An Experimental Study of Chinese Shopping Related Sharing Behaviors

Navigating the Social Phenomenon A Strategic Exploration of Social Media Engagement in Social Venture Creation

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