Navigating the Social Phenomenon A Strategic Exploration of Social Media Engagement in Social Venture Creation

Abstract

The purpose of this study is to investigate the intricate dynamics of social media engagement in the context of social entrepreneurship. The rising trend of socially conscious entrepreneurship over the years has led to a critical knowledge gap in the understanding of the strategic linkage between social media and the multifaceted elements of social venture creation. This study extracts and synthesizes qualitative insights from the existing literature on social entrepreneurship and social media, employing Gartner’s framework of new venture creation and social cognitive theory as the base pillar to uncover the subtle interplay between social media strategies and the core elements of successful social entrepreneurship. This study aims to unveil actionable insights into the strategic dynamics of social media engagement in social venture creation. The study identifies effective social media strategies tailored to each facet of social entrepreneurship. The research not only uncovers challenges associated with social media but also contributes to the refinement of existing frameworks. By using Gartner's framework, the study positions itself at the forefront of understanding how digital platforms strategically influence the elements of Gartner’s framework in the context of social entrepreneurship. Through this lens, the research aims to offer new perspectives, contributing to informed decision-making in the evolving landscape of digital and social entrepreneurship.