“…It is widely recognized that the standard analytical techniques of science are not up to the challenge of modeling these contextual effects. When concepts appear in the context of each other, their meanings change in ways that are non-compositional, i.e., they behave in ways that violate the rules of classical logic (Osherson & Smith, 1981;Hampton, 1987;Kitto, 2006Kitto, , 2008aAerts, 2009;Kitto, Ramm, Sitbon, & Bruza, 2011). Despite its potential im-pact, this challenge is not as insurmountable as it might at first seem, as there is one mathematical formalism which was invented precisely to describe such contextuality; Quantum Theory (QT).…”