“…Studies suggest that if we try to increase the total tax burden on cigarettes in China to meet with the World Bank yardstick of two thirds of the retail price level, the government should raise the specific excise tax to approximately 4 RMB per pack. However, a more feasible approach would be to raise the specific excise tax to 1 RMB per pack from the current level of less than 0.06 RMB per pack and then gradually increase it to 4 RMB per pack, in order to mitigate adverse effects on the cigarette industry (Sunley, ; Hu et al ., ; Chen and Xing, ). Therefore, in this subsection, we simulate a cigarette tax increase by 1, 2, 3, and 4 RMB per pack, respectively, and discuss their impacts, based on the assumption that the CNTC directly sets the retail prices of cigarettes at levels as directed by the government.…”