Nanoparticles are actively exploited as biological imaging probes. Of particular interest are gold nanoparticles because of their nonblinking and nonbleaching absorption and scattering properties that arise from the excitation of surface plasmons. Nanoparticles with anisotropic shapes furthermore provide information about the probe orientation and its environment. Here we show how the orientation of single gold nanorods (25 × 73 nm) can be determined from both the transverse and longitudinal surface plasmon resonance by using polarization-sensitive photothermal imaging. By measuring the orientation of the same nanorods separately using scanning electron microscopy, we verified the high accuracy of this plasmon-absorption-based technique. However, care had to be taken when exciting the transverse plasmon absorption using a large numerical aperture objective as out-of-plane plasmon oscillations were also excited then. For the size regime studied here, being able to establish the nanorod orientation from the transverse mode is unique to photothermal imaging and almost impossible with conventional dark-field scattering spectroscopy. This is important because the transverse surface plasmon resonance is mostly insensitive to the medium refractive index and nanorod aspect ratio allowing nanorods of any length to be used as orientation sensors without changing the laser frequency.gold nanorod | surface plasmon | single-particle spectroscopy | photothermal imaging O ptical probes for biological imaging should yield large photon count rates with little background noise due to autofluorescence or scattering, have a high photostability and good biocompatibility, and cause only minimal interference (1-5). A high degree of polarization anisotropy is also desirable because it gives access to the orientation of the probe, and thereby provides important information about the conformation and dynamics of the biological system (1-3, 5). The surface plasmon (SP) absorption of individual metallic nanoparticles recorded by high-sensitivity photothermal imaging presents an excellent step toward the realization of optimized optical probes with the aforementioned properties (6, 7). Here we show that, by tuning the shape of gold nanoparticles and hence the anisotropy of the SP oscillation, the orientation of single gold nanorods (Au NRs) can be determined very accurately based on the SP absorption. We found excellent agreement for NR orientations determined using SEM compared to polarization-sensitive photothermal imaging of the longitudinal SP mode. Furthermore, our studies show that the transverse SP mode along the smaller NR dimension also yields accurate NR orientations if a low N.A. objective was used. This cannot be accomplished using conventional dark-field scattering spectroscopy (8, 9). In addition, because the transverse SP resonance is insensitive to the NR aspect ratio (10), the orientations of NRs with different lengths in environments with varying local refractive indices can be measured using only one laser frequency.Singl...