Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits

Maruyama, Masayoshi; Wei, Lihui

doi:10.1016/j.jretconser.2013.11.002

Cited by 39 publications

(42 citation statements)

References 48 publications

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“…Results by Gido et al (2017) complement these findings where consumers were more likely to obtain complementary leafy AIVs from distant retail outlets. Contrary to these findings, consumers are less willing to shop from far distant markets that involve more time for traveling (Maruyama and Wu 2014;Gido et al 2016).…”

Section: Determinants Of Consumption Intensity Of Leafy Aivscontrasting

confidence: 66%

Consumption intensity of leafy African indigenous vegetables: towards enhancing nutritional security in rural and urban dwellers in Kenya

et al. 2017

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Estimation of consumption intensity of African indigenous vegetables (AIVs) is important to understand how their utilization can be enhanced at the household level. The study evaluated consumption intensity of leafy AIVs using the zero-inflated negative binomial regression model. A multistage sampling technique was used to select a random sample of 450 rural and urban respondents, and data were collected using a pre-tested semi-structured questionnaire. The findings revealed that consumption intensity of leafy AIVs were higher in rural than in urban dwellers with a mean of four and two times a week, respectively. Age, occupation, household size, diversity of AIV leaves, market distance, awareness of AIV's medicinal benefits and proportion of income allocated to food purchases significantly influenced consumption intensity of leafy AIVs. Strategies that could promote the transfer of AIVs' traditional knowledge to uninformed consumer segments such as male and younger decision-makers could increase the consumption intensity of leafy AIVs in rural dwellers. Similarly, the consumption intensity of leafy AIVs in urban dwellers could increase through the promotion of the value addition activities of sorting and plucking vegetable leaves from their stalks before marketing. Finally, in both rural and urban dwellers, promotion of AIV diversity in food systems through diversified production and well-coordinated market supply chains could increase consumption intensity of leafy AIVs.

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Section: Determinants Of Consumption Intensity Of Leafy Aivscontrasting

confidence: 66%

Consumption intensity of leafy African indigenous vegetables: towards enhancing nutritional security in rural and urban dwellers in Kenya

et al. 2017

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“…However, this project failed in many cities including in Nanjing [13] and wet markets remain dominant in fresh food retailing [13,17]. In the city of Dalian, in northeast China, wet markets are the main fresh food source for almost half (49%) of urban households [18]. In Shanghai, they are the source of fresh meat and vegetables for 76% and 59% of households, respectively [19].…”

Section: Wet Markets and Supermarkets In Nanjingmentioning

confidence: 99%

The Impact of Proximity to Wet Markets and Supermarkets on Household Dietary Diversity in Nanjing City, China

Zhong

Crush

et al. 2018

Sustainability

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This study investigated the influence of the proximity to wet markets and supermarkets on urban household dietary diversity in Nanjing. Based on the data collected through a citywide survey in 2015 and the map data of wet markets and supermarkets, the Poisson regression model was deployed to examine the correlations between geographical proximity to supermarkets and wet markets and household dietary diversity. The result shows that the coefficients for the distance to the nearest wet market are not statistically significant. Although the coefficients for the distance to nearest supermarket are statistically significant, they were too minor to reach a practical importance. We argue, however, that the insignificant correlations reflect exactly the high physical accessibility to food outlets and the extensive spatially dense food supply network constituted by wet markets, supermarkets and small food stores in Nanjing, due in part to the food infrastructure development planning in Nanjing that has ensured relatively equal and convenient access to wet markets or supermarkets for all households. Our findings are verified by the survey data that more than 90% of households purchased fresh food items within their neighborhoods or in walking distance. In addition to the densely distributed food outlets, various other factors contributed to the non-significant influence of the distance to the nearest wet market and supermarket, in particular, the numerous small food stores within or close to residential communities, the prevalence of three-generation extended household structure and the high household income.

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“…Consumers' shopping habits have also been shown to play an important role in their choice of traditional or modern retail formats (Maruyama and Wu 2014). In a consumer setting, anywhere between 40-60% of consumer repeat purchases have been attributed to habitual decision making (Beatty and Smith 1987).…”

Section: Habitmentioning

confidence: 99%

The Role of M-Commerce Readiness in Emerging and Developed Markets

Ashraf

Thongpapanl

Mengüç

et al. 2017

Journal of International Marketing

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Although mobile commerce growth shows a promising trend and provides ample potential for retailers around the globe, several studies have shown that m-commerce has failed so far in attracting the hearts and minds of potential customers across different countries. Unlike past studies that examine single countries and/or developed markets, this study advances the literature by comparing m-commerce customers' behavioral intentions and actual behaviors using data from 812 m-commerce users across four countries (Australia, India, U.S., and Pakistan). This four-country context offers a unique opportunity for understanding how m-commerce consumers' behaviors differ across disparate national markets. We propose a conceptual framework linking m-commerce users' behaviors (intentions and actual usages) to its key drivers including ubiquity and habit, and develop hypothesis about the moderating roles of m-commerce readiness and habit in these linkages. The results reveal important asymmetries between m-commerce readiness stage and between habit: users at early m-commerce readiness stage assign more importance to ubiquity relative to habit in influencing purchase intentions, whereas the opposite is true for the users who are at an advanced m-commerce readiness stage. Habit moderates the influence of ubiquity such that its importance in determining intention decreases as the behavior in question takes a more habitual nature. We outline how m-retailers operating across different countriesdeveloped and developing-should adapt their marketing strategies to customers at different mcommerce readiness stages.

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Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits

Cited by 39 publications

References 48 publications

Consumption intensity of leafy African indigenous vegetables: towards enhancing nutritional security in rural and urban dwellers in Kenya

Consumption intensity of leafy African indigenous vegetables: towards enhancing nutritional security in rural and urban dwellers in Kenya

The Impact of Proximity to Wet Markets and Supermarkets on Household Dietary Diversity in Nanjing City, China

The Role of M-Commerce Readiness in Emerging and Developed Markets

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