Quality Choice and Market Access: Evidence from Chilean Wine Grape Production

Jano, Pilar

doi:10.1002/agr.21468

Cited by 3 publications

(3 citation statements)

References 28 publications

(32 reference statements)

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“…Moreover, the farmers are located in all the main valleys where grapes are produced in Chile. Jano (2017) makes an interesting distinction between “quasi‐subsistence” wine‐grape farmers and “entrepreneurial” farmers in Chile. The former are low‐income farmers that complement their subsistence income with earnings from wine‐grape sales and/or rustic wine production, whereas the “entrepreneurial” farmers produce classic varieties that have the potential to produce high‐quality wines.…”

Section: Introductionmentioning

confidence: 99%

Plot‐level technical efficiency accounting for farm‐level effects: Evidence from Chilean wine grape producers

Bravo‐Ureta

Moreira

Troncoso

et al. 2020

Agricultural Economics

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This paper applies alternative panel data models to a cross-sectional dataset that contains observations at the plot level for a sample of wine-grape farms in Central Chile. The input-output data as well as key attributes of the production system are at the plot level, at which individualized management exists. However, plots belonging to a particular farm are also subject to overall centralized (farm-level) management. Thus, this data configuration offers the possibility of analyzing technical efficiency (TE) both across plots and across farms. A Generalized True Random Effects model, which permits the separate identification of farm-level and plot-level inefficiency while controlling for unobserved farm-level heterogeneity, shows that TE varies across farms but not among plots within the same farm. Geographical location also affects grape production and agro-climatic conditions influence production levels, with grape farms located on cooler zones producing significantly less than their counterparts in warmer zones, as expected. The analysis underscores the value of using recent methodologies typically applied to panel data when cross-sectional information is available for individual plots within a farm unit or in similar settings.

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Section: Introductionmentioning

confidence: 99%

Plot‐level technical efficiency accounting for farm‐level effects: Evidence from Chilean wine grape producers

Bravo‐Ureta

Moreira

Troncoso

et al. 2020

Agricultural Economics

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“…Product differentiation refers to the creation of unique products or services that offer superior quality, functionality, or design. In the grape-growing industry, product differentiation is crucial for remaining competitive in the market [18]. Innovative marketing strategies can help grape-growing enterprises differentiate their products from competitors and increase their market share [19].…”

Section: Product Differentiationmentioning

confidence: 99%

Using Innovative Marketing Strategies to Increase the Effectiveness of the Activities of Grape-Growing Enterprises

Usmonova

2023

IJSSRR

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Grape-growing enterprises face several challenges in maintaining their effectiveness in the competitive market. One way to enhance their effectiveness is by implementing innovative marketing strategies. However, there is a research gap regarding the effectiveness of such strategies in the grape-growing industry. The objective of this study is to explore the use of innovative marketing strategies to increase the effectiveness of grape-growing enterprises. This study employed a qualitative research approach, involving interviews with grape-growing enterprises that have implemented innovative marketing strategies. The findings suggest that the use of innovative marketing strategies, such as digital marketing, experiential marketing, and influencer marketing, can increase the effectiveness of grape-growing enterprises. Furthermore, adapting to changing consumer preferences and differentiating from competitors is crucial for remaining competitive in the market. The adoption of innovative marketing strategies can help grape-growing enterprises increase their effectiveness and achieve sustainable growth in the long run. This study provides valuable insights into the effectiveness of innovative marketing strategies in the grape-growing industry and can serve as a basis for further research in this field.

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“…Furthermore, the perishable nature of grapes and the volatility in their volumes and qualities condition the evolution of the grape market for each vintage during the months prior to the harvest, as more information is obtained on the likely characteristics of the grape supply for the agricultural year in question. This creates particular conditions for the establishment of inter-annual 1 Some studies on different grape growing areas analysing the use and terms of contracts in grape grower-winery relationships include Fraser (2003Fraser ( , 2005, Fernández-Olmos (2008, 2010b, , Jano (2017) and Wilson et al (2018). And, despite the difficulty in measuring grape quality, several authors find a direct link between the intention to produce quality wines and the increased formality and stringency of contracts (Goodhue et al, 2003;Fraser, 2005;Zylberztajn & Miele, 2005).…”

Section: Introductionmentioning

confidence: 99%

The territorial dimension of transactions in the Canary Islands’ grape market

Godenau

Martin-Rodriguez

González-Gómez

et al. 2022

BAGE

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The territorial dimension of transactions between grape growers and wine producers in the Canary Islands’ grape market is examined. This is a market fragmented into different wine-grape zones and institutionally organised through protected designations of origin (PDOs) which, except in the case of one that is regional in scope, restrict the spatial mobility of grapes. We use information from the harvest declarations submitted by grape growers, which indicate the location of the vineyard plots, and production declarations submitted by the wine producers, which indicate the grape grower who supplies grapes to their winery, as well as from harvest reports, which contain a record that facilitates the traceability of the grape's journey from the plot of origin to the winery of destination. The results obtained show that there are hardly any inter-island movements of grapes and that inter-zone transactions were selectively intensified between the wine-grape zones of the island of Tenerife following the creation of a regional PDO.

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Quality Choice and Market Access: Evidence from Chilean Wine Grape Production

Cited by 3 publications

References 28 publications

Plot‐level technical efficiency accounting for farm‐level effects: Evidence from Chilean wine grape producers

Plot‐level technical efficiency accounting for farm‐level effects: Evidence from Chilean wine grape producers

Using Innovative Marketing Strategies to Increase the Effectiveness of the Activities of Grape-Growing Enterprises

The territorial dimension of transactions in the Canary Islands’ grape market

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