Quality change communication and employee responses to change: an investigation of the moderating effects of individual differences in an experimental setting

Jimmieson, Nerina L.; Rafferty, Alannah E.; Allen, James

doi:10.1017/cbo9781139096690.014

The Psychology of Organizational Change 2013

DOI: 10.1017/cbo9781139096690.014

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Quality change communication and employee responses to change: an investigation of the moderating effects of individual differences in an experimental setting

Nerina L. Jimmieson¹,

Alannah E. Rafferty²,

James Allen³

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2021

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Cited by 1 publication

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Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Haumer

Schlicker

Murschetz

et al. 2021

JSMA

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PurposeThis study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits.Design/methodology/approachA scientific experiment was conducted to test the effects of tailored messages on self-reported employee engagement during an organizational change process.FindingsThe results show that tailored messaging improves employee engagement for change when messages fit the specific needs of different personality types. Conversely, message tailoring can lower employee engagement when messages do not match personality types. Further, message tailoring has different impacts at different stages of a change project.Research limitations/implicationsAn employee's ability to change as a function of his professional skill set as well as the project type (e.g. digital transformation project, post-merger integration project, leadership change project) should not be neglected in an overall model that aims to explain the success factors of change management.Practical implicationsObviously, proper targeting, timing, as well as the implementation of a valid, legal and feasible method for identifying an employee's personality as well as other individual characteristics are equally important and challenging to improve change management outcomes.Originality/valueThis study adds value to the discussion on the efficacy of message tailoring as a communication strategy for organizational change.

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Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Haumer

Schlicker

Murschetz

et al. 2021

JSMA

View full text Add to dashboard Cite

show abstract

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Quality change communication and employee responses to change: an investigation of the moderating effects of individual differences in an experimental setting

Cited by 1 publication

References 101 publications

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

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