2021
DOI: 10.1108/jsma-08-2020-0207
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Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Abstract: PurposeThis study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits.Design/methodology/approachA scientific experiment was conducted to test the effects of tailored messages on self-reported employee engagement during an organizational change process.FindingsThe results show that tailored messaging improves employee engagement for change when messages fit the spe… Show more

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Cited by 6 publications
(3 citation statements)
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References 66 publications
(78 reference statements)
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“…The application of an open strategy is a key component in management, enhancing the efficiency and effectiveness of mining operations [13]. The collaborative aspect of open strategy connects stakeholders around the same aim of making the mining business successful [14], using multiple viewpoints, and producing a more inclusive vision of the organization's goals [9]. To improve efficiency and knowledge sharing, south African mining sector should be using an open approach for strategic planning [19], fostering common responsibility and collaboration [2], [15].…”
Section: Discussionmentioning
confidence: 99%
“…The application of an open strategy is a key component in management, enhancing the efficiency and effectiveness of mining operations [13]. The collaborative aspect of open strategy connects stakeholders around the same aim of making the mining business successful [14], using multiple viewpoints, and producing a more inclusive vision of the organization's goals [9]. To improve efficiency and knowledge sharing, south African mining sector should be using an open approach for strategic planning [19], fostering common responsibility and collaboration [2], [15].…”
Section: Discussionmentioning
confidence: 99%
“…The messages delivered to each stakeholder to persuade them of the change were tailored around answering one question from their perspective: “what’s in it for me?”. Evidence from scientific literature on change management proves that tailoring messages to fulfil the needs of different types of audience improves their engagement [ 21 , 22 ].…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, message customization has different outcomes depending on the project's phase. (Haumer et al, 2021).…”
Section: Very Resilientmentioning
confidence: 99%