Market liberalization is a great contemporary trend in many fields of economy. Formation of a united railway market in the EU leads to liberalization of railway passenger transport, what changes the entrepreneurship strategies of transport companies. Liberalized transport market, where the transport demand is meeting with transport offer, is evolving dynamically. The purpose of market transformation is sustainable economic development besides increasing quality of transportation and people mobility. Due to market liberalization, transport companies tend to attach more importance to economic aspects. Basic objective of each transport company is to decrease the costs and increase revenues from transportation. Private railway passenger operators want to increase their market share together with national railway passenger transport companies therefore the quality of passenger transportation is getting higher, which positively influences the attractiveness of railway passenger transport. Railway passenger transport, as important part of transport system connected with mobility of people, is evaluated from operating-economic point of view. Operation part means technology, what consists of timetable, vehicle circulation, the run of the train requisites and passengers flows analysis. Internal costs calculation and revenues quantification represent economic part of the evaluation. The paper is focused on current trends of entrepreneurship in railway passenger transport market. From managerial, operational and economical point of view, there are described some ways, how to make the railway passenger transport system more effective and make the entire transport system more attractive for traveling public.