“…Customer request is the least valued followed by the fact that other competitors certificated as a requirement. To respond to the second objective proposed in this paper, we conducted a ''Principal Components Factor Analysis'' with varimax rotation, with the aim of grouping the motivations to become certified in others, that replace the 15 we have Carlsson and Carlsson (1996), Withers and Ebrahimpour (1996), Van Der Wiele et al (1996), Abraham et al (1997), Jones et al (1997), Brown et al (1998), Bryde and Slocock (1998), Casadesús et al (1998Casadesús et al ( , 1999, Guilhon et al (1998), Krasachol et al (1998), Lee (1998), Quazi andPadibjo (1998), Ferguson et al (1999), Martínez et al (1999), Mcadam and Mckeown (1999), Escanciano (2001), Singels et al (2001), Yahya and Goh (2001) expressed in the questionnaire with as little loss of information as possible, allowing us to analyze the structure of the motivations that drive rural accommodation to implement and certify a system of quality management. As a preliminary step to the performance of factorial analysis, it must be specified that the data from the questionnaire are adequate for factorial analysis.…”