Molecule-based electrooptic (EO) materials are of intense research interest for understanding how light interacts with matter and for applications in photonic technologies such as high-speed optical communications, integrated optics, and optical data processing and storage. [1] In such materials, the second-order susceptibility tensor governing EO response (r 33 ), is governed both by the net polar microstructural order and the microscopic molecular first hyperpolarizability tensor (b). Large b values are essential for large EO response, and the quest for higher performance EO chromophores presents a daunting challenge.[1] To date, effective chromophores have been designed according to similar principles embodied in the classical "two-level" model: conjugated p systems endcapped with donor (D) and acceptor (A) moieties.[2] Elegant efforts have sought maximum b by optimizing D and A strengths and conjugation pathways, [3] directed by "bond length alternation" [4] and "auxiliary donor and acceptor" models.[5] Such strategies utilize extended planar p-conjugation, resulting in chromophores that are inherently elaborate structurally, complicating synthesis and introducing potential chemical, thermal, and photochemical instabilities.[6] Alternative routes to very large-b chromophores would clearly be desirable, and there is growing evidence that simple two-level systems may not provide access. [7] Recent theoretical work suggests that unconventional chromophores with twisted p-electron systems bridging D and A substituents (TICTOID = twisted intramolecular chargetransfer; Scheme 1) may exhibit unprecedented hyperpolarizabilities through non-classical mechanisms.[8] These would have relatively simple biaryl structures in which b is sterically tunable through R 1 , R 2 modification of the interplanar dihedral angle (q). Large b magnitudes are predicted at q % 70-858, [8a] with twist-induced reduction in D-p-A conjugation leading to charge-separated zwitterionic ground states. The intriguing question is whether such molecules, with small numbers of p-electrons, could thereby exhibit far larger b values than conventional planar chromophores.We report here the first realization of such TICTOID chromophores, that they have unprecedented hyperpolarizabilities on the order of 10-20 larger than previously observed, [1][2][3][4][5] and that these are not simple two-level systems. The new chromophores (Scheme 1) were designed according to the following criteria: 1) Synthetically challenging tetraortho-alkylbiaryl cores should enforce large interplanar angles, judging from bimesityl (q % 908).[9] 2) Dicyanomethanide and pyridinium groups should be effective D and A substituents, with dicyanomethanide more stable than phenoxide.[10] 3) Pyridine alkylations should enhance solubility and processability (TMC-1 and TMC-2), with styrenic substitution further enhancing b (TMC-2).TMC syntheses (Scheme 2) begin with precursor 1, synthesized as reported elsewhere. [10] Pd-catalyzed NaCH(CN) 2 coupling affords 2, which is then regioselect...