Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

Water use in Florida: Examining Perceptions of Water use Based on Visual Images

“…Visual semiotics has been applied in analyzing individual perceptions on images in the context of political campaigns (Mcilwain, 2007), marketing and consumer research (Mick et al, 2004), public health promotion (Brookes & Harvey 2015), and education (Kim, 2008). Recently, images have become useful in gaining information on what individuals perceive about agriculture.…”

Fostering Sustainable User Behaviour: Exploring Meaning And Its Creation In Products And Services

“…These relationships can be found in other notions of meaning, such as: implications, relating something to objective facts (Anderson 1933); symbolic association (Crilly et al 2004), connecting things mentally; significance, relating to the worth of an event for one's life; and comprehensibility, relating to one's view of the world (Davis et al 1998). Meaning is "often multidimensional, subtle, concealed, multisensory, dynamic, and contingent on sociocultural and personal contexts" (Mick et al 2004). …”

A critical assessment of the role of fashion in influencing the travel decision and destination choice

“…Therefore, consumption of certain products depends on the social meaning inherent in them (Solomon, 1983). Mick et al (2004) argued that product attributes contribute to the meaning associated with the object. Studying the meaning of clothing, McCraken and Roth (1989) found that different ensembles of clothing had a different meaning.…”

“…Studying the meaning of clothing, McCraken and Roth (1989) found that different ensembles of clothing had a different meaning. Mick et al (2004) suggested that marketers should continually try to strategically develop and facilitate meanings that contribute positively to the product image. It is in this regard, that brands and brand management are important, in not only identifying and differentiating a product, but communicating meanings about the product.…”