Pursuing the concept of luxury: Introduction to the  JBR  Special Issue on “Luxury Marketing from Tradition to Innovation”

Chandon, Jean‐Louis; Laurent, Gilles; Valette‐Florence, Pierre

doi:10.1016/j.jbusres.2015.08.001

Cited by 145 publications

(115 citation statements)

References 13 publications

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“…Phrases such as "London's finest boutique hotel" (H5), "one of London's most distinguished hotels" (H15) and "the ultimate London address" (H22) can all suggest that a stay at either of the three hotels is one of privilege that very few have the opportunity in experiencing (Kapferer & Bastien, 2012;Chandon et al, 2015). Interestingly, however, the language chosen by the three hotels can be seen to be somewhat interchangeable in that a similar message is portrayed.…”

Section: Resultsmentioning

confidence: 99%

“…Kapferer and Laurent (2016, p. 333) suggest "price is central in the perception of luxury", with expensiveness argued to be the first characteristic consumers look for when defining luxury (Groth & McDaniel, 1993;Dubois & Paternault, 1995). Secondly, Chandon et al (2015) argue that exclusivity has a binding relationship with limited accessibility. The product or service is hard to obtain so supplies are limited to a few consumers.…”

Section: The Binding Relationshipsmentioning

confidence: 99%

“…For something to be luxurious it must have an element of exclusivity to it (Frank, 1999;Yeoman & McMahon-Beattie, 2006) creating a sense of desire in the consumer (Berry, 1994). Exclusivity is said to be about limited availability and access to supply (Chandon et al, 2015), enforcing rarity justifying luxury's price. As a result, society perceives luxury to be expensive (Dubois & Paternault, 1995;Kapferer & Bastien, 2012).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Price, exclusivity and luxury: Exploring London’s luxury hotels

Heyes

Lashley

2017

Research in Hospitality Management

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Section: Resultsmentioning

confidence: 99%

Section: The Binding Relationshipsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Price, exclusivity and luxury: Exploring London’s luxury hotels

Heyes

Lashley

2017

Research in Hospitality Management

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“…; Chandon et al . ; Hartmann et al . ,b), and the consideration that caviar belong to this category (i.e.…”

Section: Caviar and Consumers: The Dark Side Of The Moon?mentioning

confidence: 99%

The future of caviar production on the light of social changes: a new dawn for caviar?

Sicuro

2018

Reviews in Aquaculture

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Caviar consumption is increasing, and main projections indicate that the presumable maximum production will be of 3000 t year−1. From the productive point of view, the principal difference from the past caviar production is the definitive shift from wild to farmed caviar. Due to the recent advances in sturgeon aquaculture and the expansion of luxury consumers, there remains vast potential to reshape caviar consumption. Luxury market is extremely lucrative, it accounted for €217–€253 billion in 2016 and this is about 1.5 times of world aquaculture production. However, these perspectives are not only positive as this market segment is also affected by the diffusion of imitation (i.e. caviar substitutes, in this case). The proliferation of caviar substitutes can be interpreted as a kind of commercial Müllerian mimicry, while the adoption of new marketing strategy defined ‘Masstige’, which describes a downward luxury extensions directed towards middle‐class consumers and introduces new perspectives to this sector in its totality. What suggestions can be made by observing luxury consumers attitudes? This review takes into consideration the relation between sturgeon farming and quality of caviar on the light of modern societal changes. The main challenge for sturgeon aquaculture will be to spread a positive image of farmed caviar, thus introducing the aspects of excellence related to extensive aquaculture in controlled conditions by the adoption of shared rules on caviar quality. The most interesting aspects emerged are related to potential social expansion of caviar consumption, particularly in the middle‐class consumers.

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“…The paradoxical notion of luxury arises the need to understand the luxury customers' behavior and intention because of that fact, considerable attention is devoted by retailing researchers during the past years (Chandon et al, 2016). Previous studies, in retailing context, generally analyzed the purchase decision of luxury brands (eg., Srinivasan et al, 2014;Hung et al, 2011); luxury consumption behavior (eg., Veblen, 1899;Suto, 1979;Kastanakis & Balabanis, 2014); comparisons of motivations across cultures and demographic features (e.g., Wang & Waller, 2006;Stokburger-Sauer & Teichmann, 2013); comparison between genuine and counterfeit goods (eg., Hennigs et al, 2012); concept of ethical-luxury (e.g., Davies et al 2011); luxury branding strategies (eg., Okonkwo, 2009); customer segments based on attitudes (Dubois & Laurant, 2005) and the process of customer value toward luxury (e.g., Shukla & Purani, 2012).…”

Section: Introductionmentioning

confidence: 99%

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

Alan¹,

Dursun²,

Kabadayı³

et al. 2016

IBR

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This paper investigates the main antecedents of repurchase intention for luxury brands. In addition to the traditional understanding of repurchase by trust and satisfaction this study specifically focuses on the relative and indirect impacts of luxury value drivers. Four different facets of luxury value (i.e. social value, individual value, financial value and functional value) were proposed to influence repurchase intention through encouraging brand trust and brand satisfaction. The researchers administer a survey to 500 undergraduate students in consideration of the luxury product -sunglasses-which they bought recently. Data analysis was performed using structural equation modeling. Results confirmed some of indirect encouraging effects of luxury value dimensions on repurchase intention. Functional and financial facets of luxury value were found to be essential for consumer satisfaction while individual value provided by a luxury brand was the main driver for consumer trust. Results, managerial implications and future research directions are discussed.

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Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

Cited by 145 publications

References 13 publications

Price, exclusivity and luxury: Exploring London’s luxury hotels

Price, exclusivity and luxury: Exploring London’s luxury hotels

The future of caviar production on the light of social changes: a new dawn for caviar?

What Influences the Repurchase Intention for Luxury Brands?-The Relative Impacts of Luxury Value Dimensions

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