“…Moore"s (1903) notion that morality is "the right" in pursuit of "the good," where "the right" is what we should do, and "the good" is what we should bring about (Moore, 1903). Rather, I assert (Primus, 2021(Primus, , 2023 that the notion of morality is confined to the objective appraisal of the suitability of any and all potential means of bringing about our sought ends, and that the (various natures of) said ends possess no moral value themselves (i.e., endsour desiresare neither moral nor immoral, neither good nor bad). On the basis that means exclusively and exhaustively possess moral value, Moore"s (1903) Naturalistic Fallacy is overcome: The question concerning whether (figuratively and literally) consistent 6 entities 7those materials that, due to possessing logical properties (void of arbitrariness) in relation to their purpose, will probably most efficiently maximize the realization of the states that we ultimately value (desires)are good (for bringing about what we ultimately value) is closed.…”