Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products

Suhud, Usep

doi:10.21512/bbr.v8i3.2110

Cited by 4 publications

(7 citation statements)

References 25 publications

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“…score of 9.326. These two findings are in line with prior studies [17] [38] [39]. Those who participated in the boycott negatively would have a willingness to purchase and vice versa.…”

Section: Discussionsupporting

confidence: 91%

“…The indicators that were indicating anti-purchase (the second dimension) were to represent purchase unwillingness. This experiment supports the study of [39].…”

Section: Discussionsupporting

confidence: 90%

“…In the case of consumer boycott, boycott motivation can affect boycott participation intention [5] as demonstrated in this current study. [39] differentiated two dimensions of purchase willingness into two different variables: purchase willingness and purchase unwillingness. However, in his experiment, attitude was not employed.…”

Section: Discussionmentioning

confidence: 99%

“…H 6 -Attitude towards marketing communication will have a significant and positive impact on purchase willingness. Boycott participation was employed in prior studies to measure purchase willingness [38] [39] and purchase unwillingness [17] [39]. In this study, boycott participation is linked to purchase unwillingness.…”

Section: -Animosity Had a Significant And Negative Impact On Attitudementioning

confidence: 99%

“…In this study, boycott participation is linked to purchase unwillingness. In the study undertaken by [39], boycott participation was linked to the willingness and unwillingness to purchase Israeli products. In that study, boycott participation had two dimensions-"promote change" and "I will better about myself"-that assessed separately in two models.…”

Section: -Animosity Had a Significant And Negative Impact On Attitudementioning

confidence: 99%

See 4 more Smart Citations

Marketing Communication and Its Impact on Purchase Willingness and Unwillingness: A Case of a Boycotted Bread Brand

Suhud¹

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

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The Muslim consumers in Indonesia who involved in several political street protests, boycotted a bread brand as the producer of this bread refused to be associated with their activities. This study aims to examine the impact of animosity on boycott participation, boycott motivation, attitude towards marketing communication, and purchase willingness and unwillingness of this boycotted bread brand. The author chose participants of this current study conveniently, and in total, 266 participants took part consisting of 167 females and 99 males. The data were analysed using exploratory and structural equation model. This study tested eight hypotheses, and all of them were significant. As a result, animosity had a significant effect on boycott motivation, boycott participation intention, and attitude towards marketing communication. Further, attitude towards marketing communication and boycott participation intention had a significant impact on purchase unwillingness and purchase willingness. This study discusses recommendations for practitioners and future research.

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“…score of 9.326. These two findings are in line with prior studies [17] [38] [39]. Those who participated in the boycott negatively would have a willingness to purchase and vice versa.…”

Section: Discussionsupporting

confidence: 91%

“…The indicators that were indicating anti-purchase (the second dimension) were to represent purchase unwillingness. This experiment supports the study of [39].…”

Section: Discussionsupporting

confidence: 90%

Section: Discussionmentioning

confidence: 99%

Section: -Animosity Had a Significant And Negative Impact On Attitudementioning

confidence: 99%

Section: -Animosity Had a Significant And Negative Impact On Attitudementioning

confidence: 99%

See 3 more Smart Citations

Marketing Communication and Its Impact on Purchase Willingness and Unwillingness: A Case of a Boycotted Bread Brand

Suhud¹

2020

Proceedings of the 3rd Global Conference on Business, Management, and Entrepreneurship (GCBME 2018)

View full text Add to dashboard Cite

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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention

Suhud

Allan

2021

Health Marketing Quarterly

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The role of subnational cultural value on animosity: the China-South Korea THAAD crisis

Lee

Kim

Jiménez

et al. 2020

CCSM

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PurposeThis study examines the impact of situational and stable animosities on quality evaluation and purchase intention while also testing the moderating effects of within- and cross-country cultural distance. It focuses on the case of the US THAAD missile defense system deployment in South Korea (hereafter, Korea) and investigates how the resulting Chinese consumers' animosity affects their quality evaluation of, and purchase intention toward, Korean cosmetics.Design/methodology/approachThis study utilizes a quantitative approach based on a survey and structural equation modeling. The sample comprises 376 Chinese consumers from 19 Chinese regions.FindingsThe results indicate that both stable and situational animosities are negatively associated with purchase intention toward Korean cosmetics. However, their effects on quality evaluation are different. While stable animosity is negatively related to product quality evaluation, situational animosity has no such negative association. Finally, the cultural distance between Chinese regions and Korea strengthens the negative relationship between stable and situational animosities and purchase intention.Research limitations/implicationsThe study contributes by better unraveling the effects of stable and situational animosities on perceived product quality. The empirical context is unique because it allows the authors to investigate the relationship between Chinese antagonism toward the THAAD deployment in Korea and Chinese consumers' stable and situational animosities in terms of their quality evaluation of, and purchase intention toward, imported Korean cosmetics. Hence, this study contributes to the literature on consumer animosity by empirically testing the moderating effect of within- and cross-country cultural distance on the relationship between stable and situational animosities and purchase intention.Practical implicationsThe study has relevant practical implications, notably for Korean exporters' marketing management and within- and cross-cultural management. The results suggest that countermeasures are needed because Chinese consumers' stable and situational animosities are negatively related to their purchase intention toward Korean cosmetics. Moreover, the findings provide the insight that when foreign firms export culture-sensitive products to a large, multicultural country, their managers should pay attention to within- and cross-cultural differences simultaneously.Originality/valuePrevious studies have shown that the effects of animosity on product evaluation and purchase intention differ depending on the animosity dimension, product type, country and the situation causing animosity, among others. However, the existing literature on animosity has neglected the reality that within-cultural differences in a single large emerging market are relevant to explaining the concept of animosity and its effect on the purchase intention toward culture-sensitive products. Furthermore, none of the animosity studies have touched on the important moderating role of within- and cross-cultural differences between a large and multicultural importing country and a brand's home country in this manner. Therefore, the study fills this gap by empirically examining whether different moderating effects of stable and situational animosities exist for a specific conflict situation caused by a military issue and investigates the causes of these different effects.

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Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products

Cited by 4 publications

References 25 publications

Marketing Communication and Its Impact on Purchase Willingness and Unwillingness: A Case of a Boycotted Bread Brand

Marketing Communication and Its Impact on Purchase Willingness and Unwillingness: A Case of a Boycotted Bread Brand

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China covid-19 vaccination intention

The role of subnational cultural value on animosity: the China-South Korea THAAD crisis

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