Purchase‐role structure in Korean families: Revisited

Woonbong, Na; Son, Youngseok; Marshall, Roger

doi:10.1002/mar.10058

Cited by 10 publications

(7 citation statements)

References 6 publications

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“…Several studies conducted in transforming markets, such as Saudi Arabia, Singapore, India, Korea, Latin America, and Central Africa (Ganesh 1997; Harcar and Spillan 2006; Na, Son, and Marshall 1998, 2003; Yang et al 2006; Yavas, Babakus, and Delener 1994) provide evidence for changing sex roles outside the Western world and the influence of culture on spousal influence.…”

Section: Influence Distribution In Private Household Decision Makingmentioning

confidence: 99%

Sex-Role Specialization in a Transforming Market: Empirical Evidence from Vietnamese Middle-Class Households

Penz

Kirchler

2011

Journal of Macromarketing

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Vietnam is undergoing a rapid transformation to a more prosperous society. This article analyzes household decision making in a transforming economy that has undergone modification of the traditional view of the family, from being an autonomous unit to an object of state policy. This is relevant because policy interventions shape household consumption through gender equality programs and thus have an impact on sex-role specialization. The aim of this study is to advance understanding of Vietnamese household consumption decisions and spouses’ current influence patterns by investigating sex-role specialization in Vietnamese middle-class families’ decision making. Overall, no significant sex-role changes were observed. It seems that traditional Vietnamese sex-role specialization does not (yet) differ among age groups. Instead, traditional sex-role segmentation remains predominant across all investigated age groups. While economic and consumption habits change rapidly, middle-class families appear to preserve their traditional influence patterns in purchase decisions.

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Section: Influence Distribution In Private Household Decision Makingmentioning

confidence: 99%

Sex-Role Specialization in a Transforming Market: Empirical Evidence from Vietnamese Middle-Class Households

Penz

Kirchler

2011

Journal of Macromarketing

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“…Ethnicity obviously does have an influence on family decision patterns, as much empirical research has demonstrated (e.g. Lee and Marshall, 1998; Na et al , 2003). The researchers attempted to optimize control in this work by limiting even sub‐cultural ethnic participation, so that the reader can reasonably ascribe whatever effect emerges to the information‐acquisition manipulation and not to a contaminant.…”

Section: Methodsmentioning

confidence: 98%

Internet‐enabled youth and power in family decisions

Marshall

Reday

2007

Young Consumers

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PurposeThe relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption.Design/methodology/approachThe study is set in a family decision context. The research divides families according to the domain‐specific internet use of sons, and then the analysts inspect family decision‐power patterns for a range of products. Analysis is by factor analysis in the first instance, followed by ANOVA to test the research hypotheses.FindingsThe relationship between the internet‐enabled, domain‐specific knowledge acquisition of young consumers and their consequent increase in power in group decisions is supported.Research limitations/implicationsAcademics need to adjust their existing beliefs about family decisions, given the impact technology is having on knowledge patterns.Practical implicationsMarketers not only must be cognizant of the increasing power of youth in family purchase decisions as technology changes knowledge structures, but also must realize the potential of technological promotion channels for reaching this newly empowered target audience.Originality/valueThe concept that knowledge leads to power is not original, but the application of the idea to consider the structure of group decisions in a family context is. Most observers accept that the youth market is large and growing in its own right. It also seems possible, though, that many young consumers will have even more importance than previously considered because of their increasing influence within their family group.

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“…The present study utilizes a broad variety of product categories to study the relative participation of retirement age individuals across the stages of the family purchase process. The third generality of family purchase process research is that husband or wife influence varies by family (see also Webster, 2000;Webster & Reiss, 2001) or situation (Na, Son, & Marshall, 2003). By comparing preretirees, transition retirees, and post-transition retirees, the present study seeks to explain some of the by-family variation in husband or wife influence on the family purchase process.…”

Section: The Family Purchase Processmentioning

confidence: 99%

Retirement and transition phenomena in the family purchase process

Stammerjohan

Capella

Taylor

2007

Psychology and Marketing

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Research is needed on the family purchase process of retirement-age couples, because 78 million baby boomers are rapidly approaching retirement age. Both boomers and the retirement-age couples in this study present special opportunities to marketers through new roles adopted in retirement. This study reports on perceptions of family purchase process participation among retirement-age couples. Results indicate that transition retirees' family purchase process participation differs from that of post-transition retirees. This finding has managerial implications for marketers wishing to serve desirable segments of current and future retirement-age consumers.

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Purchase‐role structure in Korean families: Revisited

Cited by 10 publications

References 6 publications

Sex-Role Specialization in a Transforming Market: Empirical Evidence from Vietnamese Middle-Class Households

Sex-Role Specialization in a Transforming Market: Empirical Evidence from Vietnamese Middle-Class Households

Internet‐enabled youth and power in family decisions

Retirement and transition phenomena in the family purchase process

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