Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness

Ahmed, Naveed; Li, Cai; Khan, Asadullah; Qalati, Sikandar Ali; Naz, Shumaila; Rana, Faisal

doi:10.1080/09640568.2020.1785404

Cited by 173 publications

(172 citation statements)

References 103 publications

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“…Secondly, we hypothesized that youths' concern about the environment positively impacts their green purchase intention (H2). The present study supported this hypothesis, which is also consistent with earlier studies (Ahmed et al, 2020;Yadav & Pathak, 2016). The outcome suggests that youths' degree of concern has crucial impacts on their response towards green consumption.…”

Section: Discussionsupporting

confidence: 93%

“…Applying the partial least square structural equation modeling (PLS-SEM) technique on collected data from 400 respondents revealed that attitude, environmental concern, and willingness to pay significantly determined youths' intention to buy green products in Bangladesh. The empirical results support the earlier research works (Ahmed et al, 2020;Prakash & Pathak, 2017) who found similar results in the respective contexts for explaining green behavioral intention. However, unlike few earlier studies (Tan, Ooi, & Goh, 2017), the perceived moral obligation was found to have an insignificant relationship with the green product purchase intention.…”

Section: Discussionsupporting

confidence: 90%

“…In addition to that, EC has been found to have a strong and positive influence on consumers' purchase intention while buying organic foods, energy-efficient appliances, electric vehicles, and so on (He, Zhan, & Hu, 2018;Katt & Meixner, 2020;Waris & Hameed, 2020). Moreover, the positive relationship between EC and GPI in the context of young consumers was verified by earlier studies (Ahmed et al, 2020;Prakash & Pathak, 2017). Therefore, the present study proposes the following hypothesis: H2.…”

Section: Literature Review 21 Attitude (Att) and Green Purchase Intention (Gpi)supporting

confidence: 61%

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Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

Chowdhury

Alamgir

2021

S&S

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The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order to investigate the relationship, a formal questionnaire survey has been conducted targeting young Bangladeshi consumers, aged between 18 and 32 years old. A total of 400 responses have been finally screened out for analysis. Data analysis was carried out through partial least square structural equation modeling (PLS-SEM). The findings show that young consumers’ green purchase intention (GPI) is largely determined by their attitude, environmental concern (EC), and willingness to pay (WTP). However, the impact of perceived moral obligation (PMO), on green purchase intention has been found insignificant. The study leaves specific implications for the strategic marketing decision-makers who strive to promote green product consumption in Bangladesh.

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Section: Discussionsupporting

confidence: 93%

Section: Discussionsupporting

confidence: 90%

Section: Literature Review 21 Attitude (Att) and Green Purchase Intention (Gpi)supporting

confidence: 61%

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Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

Chowdhury

Alamgir

2021

S&S

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“…It is also worth paying attention to the research by Katt and Meixner (2020), who conclude that factors affecting the willingness to pay for organic food should be grouped into three categories: factors related to consumers, products and place of purchase. Research by Ahmed et al (2020) shows that the intention to purchase organic food by young consumers is positively influenced by factors such as attitude, subjective norms and perceived behavioural control. The results of research conducted by Le-Anh and Nguyen-to (2020) indicate that awareness of organic food, information about organic food, concerns about food safety and the perceived value of organic food have a positive impact on the attitude towards organic food.…”

Section: Discussionmentioning

confidence: 99%

Does organic means health for consumers? Selected issues of organic food market

Drejerska

Sobczak

Gołębiewski

et al. 2021

BFJ

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PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. The study also takes the existing literature a step further by providing additional insight into adjustment of organic food retail to consumer demand.

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“…Positive attitudes are positively associated with consumers’ e-shopping intentions [ 58 ]. A study conducted amongst 515 young Chinese consumers found that attitudes had a positive effect on purchase intention towards organic foods [ 2 ]. Exploration of consumer attributes amongst Hispanic shoppers of local foods found a positive relationship between attitude and purchase intention [ 12 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Hopes and reality: consumers’ purchase intention towards whitening cream

Islam

Hani

2021

Futur Bus J

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In contemporary Bangladeshi society, popularity, marriage, and status are weighed on a scale where the vital criterion is a fair complexion. Women are encouraged to use whitening cream in its colour-conscious culture. The present study identifies the factors that influence consumers’ purchase intention towards whitening cream. A structured questionnaire was used to elicit feedback from 275 female respondents using the convenience sampling method. Structural equation modelling and hypotheses tests were conducted to validate the model after verifying the scale items’ reliability and validity. The findings revealed that attitude, involvement, and descriptive norms were significant factors, and injunctive norms, perceived quality, and price fairness were inessential factors in explaining Bangladeshi female consumers’ purchase intention. The framework used in the study can assist in product design. The study makes an important contribution to the literature by explaining why female consumers equate whiteness with beauty. Marketers should not use deceptive advertisements to influence them falsely; they should fulfil their expectations without causing harm or inciting racism.

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Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness

Cited by 173 publications

References 103 publications

Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

Does organic means health for consumers? Selected issues of organic food market

Hopes and reality: consumers’ purchase intention towards whitening cream

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