Publicly Funded, Publicly Supported, Publicly Endorsed: The Fate of Public Higher Education

A Decade of Scholarship in Marketing Education

“…The teaching environment in business schools has changed dramatically over the last decade. First, financially, universities find themselves in a state of turmoil as endowments shrink due to depressed financial markets and states decrease their funding for higher education (Curran, 2009). Although engineering, agriculture, and the natural sciences may have considerable revenues from paid contracts and grant work, education generates the most cash flow for most business schools.…”