“…Marketing students need more exposure to marketing metrics (e.g., Saber and Foster 2011), sales education and training (e.g., Cummins et al 2013), technology (e.g., Neilson 2009), and multiculturalism (e.g., Rosa 2012). In addition, much of the marketing curriculum had been designed to equip students with strong communication skills, flexibility, decisiveness, professional skills, and professionalism, by providing more active learning elements in the marketing classroom (Glaser-Segura et al 2010;Peltier, Scovotti, and Pointer 2008), especially experiential methods (Abernathy and Padgett 2011).…”