Public Speaking and the New Oratory

Rossette-Crake, Fiona

doi:10.1007/978-3-030-22086-0

Cited by 14 publications

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“…While second-language status can be gauged from certain components of the presentations (mainly phonetically and in terms of intonation), it is striking to what extent each has integrated what can be considered English-language cultural norms, both in terms of content and delivery style (see section ‘Embodied speech, and a personal, “presentable” persona’). The two examples presented below very closely mirror the various discursive characteristics that feature in examples studied elsewhere (Rossette-Crake, 2019) produced by native speakers of English from a variety of English-speaking countries. As winning presentations, these examples demonstrate that speakers are required to discursively adhere to certain key aspects of the neoliberal ideology that underlie Anglo-American corporate culture.…”

Section: Introductionsupporting

confidence: 58%

“…The 21st century has given rise to the development of a number of new discursive practices in oral communication. Taken together, new formats such as corporate keynotes, TED talks, investor pitches or three-minute-thesis (3MT ® ) presentations – to name the most iconic – have forged a new face for public speaking, founding what can be referred to as the ‘New Oratory’ (Rossette-Crake, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…In what follows, I will first define the New Oratory in terms of a specific discursive setup, before turning to the abovementioned issues. Space prevents me here from quoting examples from all of the formats belonging to the New Oratory (see Rossette-Crake, 2019). Instead, I will illustrate the aforementioned points via examples from two different genres: the investor pitch and the 3MT presentation.…”

Section: Introductionmentioning

confidence: 99%

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‘The new oratory’: Public speaking practice in the digital, neoliberal age

Rossette-Crake

2020

Discourse Studies

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This study discusses the paradigm shift that has occurred in public speaking practice in the first two decades of the 21st century, conceptualised under the term ‘the New Oratory’. The New Oratory is a product of the digital revolution in that it brings together formats that are typically relayed via videos uploaded to the Internet, and serves as a vector of the new, digital economy. Drawing on previous critical work linking language and discourse to what is referred to as the new economy, late or new capitalism or neoliberalism, the study focuses on two aspects of discourse practice that can be explained due to developments within the current economic climate: (1) the entrepreneurial speaker ethos that is embodied by the start-up generation of entrepreneurs, finds a resonance in Anglo communication culture and is closely linked to the neoliberal emphasis on branding; (2) the model of horizontal knowledge or information-sharing (in which the Internet has played a major role), whereby a move from specialist to non-specialist target audiences is shifting the frontiers of discourse communities and leading to their reorganisation. These two phenomena are illustrated via examples taken from two formats: the investor pitch and the three-minute-thesis presentation. The first belongs to the corporate sector, the second to academia. The study highlights the neoliberal forces at work outside the corporate sector per se which have come to influence most spheres of professional, social and personal lives, as well as the way these forces are ultimately being promoted by the emergence of a new, fairly homogeneous discursive setup.

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Section: Introductionsupporting

confidence: 58%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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‘The new oratory’: Public speaking practice in the digital, neoliberal age

Rossette-Crake

2020

Discourse Studies

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“…The 3MT presentation competition, developed by the University of Queensland and launched in 2008, is an innovative platform to offer research students the opportunity to orally present their studies to a non-specialist audience within 3 minutes using one slide (UQ, 2018). This takes into consideration the reduced attention span of readers in the digital age (Rossette-Crake, 2019). It is a research communication event to encourage researchers to communicate effectively using plain language, to be aware of their audience and to express their ideas concisely (AWEC, 2018).…”

Section: Introductionmentioning

confidence: 99%

A Keyword Analysis of Stance and Engagement in Three-Minute Thesis (3MT) Presentations

Yang

2020

gema

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Due to the increasing influence of promotional culture on academic discourse, new marginal genre texts with informative and promotional purposes are emerging. In this study, we investigated a novel promotional but under-researched academic spoken genre, 3MT (threeminute thesis) presentations, which only allow the speakers 3 minutes to promote their research findings. We generated keywords of this genre using size effect metrics to identify the features of 3MT presentations delivered by PhD candidates and trained undergraduate ESP learners. The addressors were compared in their use of personal pronouns to present their stance and to interact with the audience. The results revealed that the PhD candidates tended to highlight the values and rationale of their research, whereas the ESP learners placed greater emphasis on their methodology. The PhD candidates were better at using rhetorical devices, i.e. reader pronouns and inclusive we, to invite the audience into their discourse community. Some similarities between the two groups were also identified. For example, 'you' was less deployed by both groups compared with its use in other academic spoken genre texts. Our study shows that genres are not only evolving and changing but are also heavily affected by technology advancements. Findings can also help ESP practitioners better prepare learners to make persuasive presentations in minimal time by employing personal pronouns.

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“…as explained above, our research deals with live-streamed, pre-recorded, non-interactive presentations, and focuses on those "rhetorical questions". as some authors (Fortanet-Gómez & Ruiz-Madrid, 2016;Luzón, 2019;Rossette-Crake, 2019;Palmer-Silveira & Ruiz-Garrido, 2023) point out, rhetorical questions can be a resource used to simulate a dialogue, as well as to engage the audience and attract their attention. While an ordinary question seeks information or an answer from the hearer, "a rhetorical question does not expect to elicit an answer" (Han, 2002, p. 202), especially in a non-interactive presentation, as in this case.…”

Section: Engagement and Scientific Discourse: (Rhetorical) Questionsmentioning

confidence: 99%

Using questions in non-interactive presentations: Multimodal analysis of an audience-engaging strategy

Ruiz Garrido,

Palmer-Silveira

2023

Ibérica

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Open science, an approach based on making research available and understandable to everyone, is currently attracting considerable attention. Online genres are a well-accepted means of democratizing science and spreading scientific research to reach the widest audience (Luzón & Pérez-Llantada, 2019). This paper explores one of these genres devoted to laypeople: FameLab presentations. These are online 3-minute talks on scientific and/or technological subjects which are part of an international competition. One aim of these talks is to engage the audience, and this strategy can be developed by both different language resources (Hyland & Zou, 2021), and multimodal ones (Fortanet-Gómez & Ruiz-Madrid, 2016; Luzón, 2019). Our study focuses on analyzing how questions are used as an engagement device to attract the audience’s attention, and how they are complemented by multimodal features. Our dataset includes 20 FameLab presentations from the 2020 (10) and 2021 (10) editions, when they became live-stream, pre-recorded events because of the COVID-19 pandemic, unlike the traditional dynamics, when they were delivered as in-person live events. Following prior research (e.g., Thompson, 1998), we identified the questions appearing in our dataset, and found similar results to previous findings in comparable genres. We then conducted a multimodal analysis to determine common features among speakers. The results show the need to consider certain non-verbal features which accompany questions, supporting and emphasizing their engagement function. Our research may help understand how multimodal discursive practices are used to explain science, and how they can be transferred to the classroom of Languages for Specific Purposes.

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Public Speaking and the New Oratory

Cited by 14 publications

References 0 publications

‘The new oratory’: Public speaking practice in the digital, neoliberal age

‘The new oratory’: Public speaking practice in the digital, neoliberal age

A Keyword Analysis of Stance and Engagement in Three-Minute Thesis (3MT) Presentations

Using questions in non-interactive presentations: Multimodal analysis of an audience-engaging strategy

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