Public Relations Professionals’ Communication Strategies in Responding the COVID-19 Pandemic Based on Gender

Santoso, Nobertus Ribut; Dewi, Emanuela Agra Sarika Kurnia; Arviani, Heidy; Achmad, Zainal Abidin

doi:10.52518/2021.18.1-08saderac

Cited by 12 publications

(13 citation statements)

References 13 publications

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“…Transformational leadership has received considerable attention from scholars and practitioners (Charoensukmongkol and Puyod, 2021 ; McCombs and Williams, 2021 ; Kloutsiniotis et al, 2022 ) because organizations face challenges and high unpredictability (Santoso et al, 2021 ). When an organization undergoes rapid change, the leader must demonstrate a clear direction and a shared vision for organizational change (Atkinson and Mackenzie, 2015 ).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The Role of Grit in Organizational Performance During a Pandemic

Lee

2022

Front. Psychol.

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In the context of the organizational crisis caused by COVID-19, scholars and professionals have focused on factors that help employees stay at their jobs and perform well. In an uncertain era, grit is a significant employee and organizational sustainability trait. Using 890 responses, this study determined how grit affects organizational performance and used contingencies including supportive climate and transformational leadership as moderators. The hypotheses were tested by examining the relationship between grit and organizational performance and the moderating effects of supportive climate and transformational leadership. Further, these hypotheses were supported by confirmatory factor analysis, PROCESS macro analysis, and bootstrapping. Grit was found to be positively associated with organizational performance; meanwhile, supportive climate and transformational leadership strengthen the relationship between grit and performance. Both theoretical and practical implications of the findings are discussed. This study makes a theoretical contribution through its assessment of the impact of grit on organizational performance. Trait activation theory can explain how grit can be expressed through organizational climate and leadership. With regard to practice, grit can be used as a vital factor for personnel selection and a supportive climate should be provided to ensure a desirable organizational climate.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

The Role of Grit in Organizational Performance During a Pandemic

Lee

2022

Front. Psychol.

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“…This pandemic then affects the global economic crisis. It encourages significant changes in many organizations ( Joshi, 2020 ) since it presents unique challenges and brings uncertainty and unpredictability to most organizations ( Santoso et al, 2021 ). This situation forces them to adopt a new culture of work.…”

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confidence: 99%

Transformational Leadership During the COVID-19 Pandemic: Strengthening Employee Engagement Through Internal Communication

Santoso

Sulistyaningtyas

Pratama

2022

Journal of Communication Inquiry

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This article examines the function of transformational leadership in enhancing employee engagement through internal communication during the COVID-19 pandemic to ensure the companies’ sustainability. This article is based on semi-structured interviews with 16 informants (human resources department representatives and employees) from the four industries most impacted by the COVID-19 epidemic: travel, hotel, food and beverage, and retail sectors. The findings reveal that transformational leaders play a critical role in fighting the COVID-19 pandemic by encouraging employees to be innovative and creative, undertaking active actions, and strengthening employee engagement through internal communication. On the other hand, internal communication has changed due to the pandemic, including communication flow, messages, and media. Internal communication has promoted a climate for active communication behaviors encouraging knowledge sharing, collaboration, and creativity-enhancing employee engagement. Through spiritual values, transformational leaders who promote employee engagement amid this crisis ensure the organization's sustainability. Due to the COVID-19 pandemic, this research suggests that leaders might increase employee engagement by including spiritual values through internal communication.

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“…Thus, communication goals are achieved effectively. In addition, it is necessary to understand the nature of communication and messages to determine the choice of applying the type of media and communication techniques (Andayani & Achmad, 2020;Santoso, Dewi, Arviani, & Achmad, 2021).…”

Section: Based On the Results Of Research On The Local Potential-base...mentioning

confidence: 99%

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

Achmad

Tranggono

Winarno

et al. 2022

PLAKAT

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This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.

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Public Relations Professionals’ Communication Strategies in Responding the COVID-19 Pandemic Based on Gender

Cited by 12 publications

References 13 publications

The Role of Grit in Organizational Performance During a Pandemic

The Role of Grit in Organizational Performance During a Pandemic

Transformational Leadership During the COVID-19 Pandemic: Strengthening Employee Engagement Through Internal Communication

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

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