Public relations for the next generation: Middle East Public Relations Association (MEPRA)’s engagement with students

Michael, Noela; Gorpe, T. Serra

doi:10.18538/lthe.v14.n2.268

Cited by 4 publications

(1 citation statement)

References 15 publications

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“…Therefore, there is a problem of finding methods and approaches for organizing the system of training of high-level PR specialists (Pieczka & L'Etang, 2006). Utilizing innovative tools and approaches to educate future competent professionals is an indicator of effective education that provides state-of-the-art high-level professionals (Michael & Gorpe, 2017). PR professionals develop during academic training (Tench & Konczos, 2013).…”

Section: Introductionmentioning

confidence: 99%

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Kyrychok¹

2021

INT J INSTRUCTION

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In recent years, the post-truth era has become the new reality of the modern digital world, requiring changes in approaches to training public relations (PR) specialists. In such conditions, the classical image-based approach to education is not always effective when choosing professional competencies. The latter increases the need to involve relevant specialists to resolve complex controversies. This is the task today that should be entrusted to PR professionals. The objective of this article is to study the main aspects of effective organization of PR training. For this aim, the self-selection sampling technique is used. The sample population comprises people who responded positively to the proposal to engage in an online survey posted on a specially designed for this purpose website. The authors have conducted a sociological survey of experts in the field of PR, advertising, journalism, marketing and education (n = 100) in order to determine the main methodological aspects, approaches and principles of PR professionals' training. It has been identified that in the training of PR professionals the most effective methods of gaining practical knowledge are the case study method, the business game method and the project task method. All three methods are group methods, with the help of which a PR professional can develop almost all the necessary competencies. Such methods should be used in conjunction with other practical approaches, seminars, lectures, and mixed methods that combine qualitative and quantitative approaches and pragmatically draw on distinct research paradigms.

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Section: Introductionmentioning

confidence: 99%

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Kyrychok¹

2021

INT J INSTRUCTION

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An overview of Middle East public relations practice, education, and research from isolation to globalization

Creedon

Al-Khaja

2019

Journal of Public Relations Research

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The introduction section of research articles in English and Turkish: The case of educational sciences – a preliminary study

Deveci¹

2020

Eurasian Journal of Applied Linguistics

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Readers' decisions about the relevance and significance of research presented in a journal article are often influenced by the introduction section. Several factors contribute to authors' writing of effective introductions. This descriptive study aimed to explore strategies used by English and Turkish authors in the introduction section of educational sciences research articles published between 2012 and 2018. Towards this end, the creation of a research space (CARS) model and authorial voice were investigated in a 358,068-word collection of 62 journal articles (31 Turkish & 31 English). Results showed that the English collection revealed more frequent use of the submoves in CARS. Additionally, it included other moves (i.e., announcing principal findings and description of the methodology used) which were absent in the Turkish collection of text. The authors of the English introductions and those of the Turkish introductions also differed from each other significantly in their use of authorial voice. The former used the active voice more often than the passive voice. There was also some use of personal pronouns in the English texts while they were never used in the Turkish texts. These results point to a general pattern in education research article introductions in English and Turkish. The results imply that authors' lack of attention to these trends when writing in a foreign language may result in limited visibility in their fields. It is, therefore, recommended that scholars and training students should be informed about the ways they could navigate these issues within their discourse communities.

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Public relations for the next generation: Middle East Public Relations Association (MEPRA)’s engagement with students

Cited by 4 publications

References 15 publications

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

An overview of Middle East public relations practice, education, and research from isolation to globalization

The introduction section of research articles in English and Turkish: The case of educational sciences – a preliminary study

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