An overview of Middle East public relations practice, education, and research from isolation to globalization

Creedon, P. J.; Al-Khaja, Mai

doi:10.1080/1062726x.2019.1682324

Cited by 7 publications

(6 citation statements)

References 45 publications

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“…Of interest is the overview of public relations practices in the Middle East, education and research from isolation to globalization (Creedon & Al-Khaja, 2019), where these issues are addressed by the example of local universities. Training of PR specialists at University of Hassan II Casablanca is considered in the work (Noui et al, 2012).…”

Section: Discussionmentioning

confidence: 99%

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Kyrychok¹

2021

INT J INSTRUCTION

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In recent years, the post-truth era has become the new reality of the modern digital world, requiring changes in approaches to training public relations (PR) specialists. In such conditions, the classical image-based approach to education is not always effective when choosing professional competencies. The latter increases the need to involve relevant specialists to resolve complex controversies. This is the task today that should be entrusted to PR professionals. The objective of this article is to study the main aspects of effective organization of PR training. For this aim, the self-selection sampling technique is used. The sample population comprises people who responded positively to the proposal to engage in an online survey posted on a specially designed for this purpose website. The authors have conducted a sociological survey of experts in the field of PR, advertising, journalism, marketing and education (n = 100) in order to determine the main methodological aspects, approaches and principles of PR professionals' training. It has been identified that in the training of PR professionals the most effective methods of gaining practical knowledge are the case study method, the business game method and the project task method. All three methods are group methods, with the help of which a PR professional can develop almost all the necessary competencies. Such methods should be used in conjunction with other practical approaches, seminars, lectures, and mixed methods that combine qualitative and quantitative approaches and pragmatically draw on distinct research paradigms.

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Section: Discussionmentioning

confidence: 99%

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Kyrychok¹

2021

INT J INSTRUCTION

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“…The PR curriculum is largely influenced by the United States and the Western liberal arts model (Creedon and Al-Khaja, 2019). PR teaching needs to blend the local realities and context with the international framework and practice (Ayish, 2005).…”

Section: Discussionmentioning

confidence: 99%

“…The PR curriculum should have an integrated fashion. It should not focus only on the communication aspect, but has also to integrate the management function and the international accreditation standards (Creedon and Al-Khaja, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…According to Ayish (2005), the UAE prides itself of having organizations with international PR and standards as manifested in the conceptions and practices of the profession. Creedon and Al-Khaja (2019) mention that PR programs in Middle East are needed to achieve global inclusivity and perspectives: enhance research collaboration, culturally collaborative studies of media, culture, technology, society and educators need to increase cultural content in courses. Textbooks are needed to reflect the globalization of the PR field from multiple perspectives.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In 2015, Zayed University's College of Communication and Media Sciences was accredited in Integrated Strategic Communication (English concentration). The College of Communication at the University of Sharjah was accredited in 2016 with its PR program in the Arabic track (Creedon and Al-Khaja, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look

Zamoum

Gorpe

2020

CCIJ

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PurposeThe development of teaching public relations in the United Arab Emirates (UAE) is an important topic to uncover because it is related to and to some extent parallel with the development of the UAE and its vital sectors. The purpose of the study is determine the circumstances of the emergence of teaching public relations in the UAE, to investigate public relations education offered in the UAE universities, to discuss the development of public relations education including challenges and opportunities.Design/methodology/approachThe authors conducted 12 semistructured interviews with public relations educators in the UAE universities to understand the importance, development and current status of public relations and education.FindingsThe finding indicates a lot of developments took place in the establishment of public relations programs and its professionalization within a short time span, but more empirical research is needed to address the issues that have been brought up in the study.Research limitations/implicationsThe current research looked at the undergraduate public relations programs, but the status of graduate programs in communication and public relations needs to be investigated. More research in academic field is needed to discuss how the development of the public relations education influenced the public relations practice in UAE.Originality/valueThere is not much research done specifically on the public relations education in the UAE. The study sheds light on understanding the perspective of public relations educators on public relations programs and provides insights on how public relations education can be integrated to the local context without losing the global perspective.

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Exploratory Study of Public Relations Roles in Zimbabwe

Ngondo

Klyueva

2020

Public Relations Review

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An overview of Middle East public relations practice, education, and research from isolation to globalization

Cited by 7 publications

References 45 publications

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

Special Aspects of Effective PR Professionals’ Training in the Post-Truth Era

The emergence and development of teaching public relations in the United Arab Emirates: an in-depth look

Exploratory Study of Public Relations Roles in Zimbabwe

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