Public relations and place branding: Friend, foe or just ignored? A systematic review

Robson, Prue

doi:10.1016/j.pubrev.2021.102096

Cited by 9 publications

(12 citation statements)

References 68 publications

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“…Prue Robson suggests that place branding shares many commonalities with public relations: it involves relationships with a wide range of stakeholders and communication campaigns that involve no direct sale of product (Robson, 2021). In this context, similar to the studies (Bogachov et al, 2020;Borodin et al, 2021;Kwilinski, 2018b;Kwilinski et al, 2021), the author confirms that digital transformation might play an important role in improving the image of a country.…”

Section: Literature Reviewsupporting

confidence: 55%

Digital Transformation of a Country’s Image: The Case of the Astana International Finance Centre in Kazakhstan

Zhanibek

Abazov

Khazbulatov³

2022

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A strong positive image is an important asset for all countries around the world. Simple recognition of a name or geographic location is not enough to make a successful brand. People should want to visit, live, and preferably work and invest in the country. The research methodology for this article used Simon Anholt’s approach. Anholt is the author of the widely recognized system Nation Brands Index which measures the power and quality of each country’s “brand image” by combining the following six dimensions: Exports, Governance, Culture and Heritage, People, Tourism, and Investment and Immigration. In this article, the authors selected one important dimension, “Investment and Immigration,” using the case of the Astana International Finance Centre (AIFC), which was created to enhance and promote Kazakhstan’s investment image. The expected outcomes of the study include assessing the perception of how the AIFC used digital technologies to build its brand as a part of the country’s image, and discussing the digital context of developing investment attractiveness. It also covers a short literature review on the theoretical and empirical aspects of digital transformation and presents a case study and a questionnaire-based survey to illustrate the impact of digital transformation, and especially the use of digital technologies for the AIFC’s image promotion. The conclusion summarizes the findings of this research and discusses some implications for investment and immigration attractiveness and the image of the AIFC.

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Section: Literature Reviewsupporting

confidence: 55%

Digital Transformation of a Country’s Image: The Case of the Astana International Finance Centre in Kazakhstan

Zhanibek

Abazov

Khazbulatov³

2022

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“…, 2007). A systematic review by Robson (2021), which suggests a holistic approach that links PR and place branding to place communication, confirmed the lack of crossover studies of PR and place branding even though a relationship between the two concepts does exist, including in the field of tourism. Public relations and place branding share common concepts and practices involving the management of stakeholders, a place's reputation and the implementation of strategic communication campaigns (Hanna et al.…”

Section: Literature Reviewmentioning

confidence: 93%

“…A systematic review by Robson (2021), which suggests a holistic approach that links PR and place branding to place communication, confirmed the lack of crossover studies of PR and place branding even though a relationship between the two concepts does exist, including in the field of tourism. Public relations and place branding share common concepts and practices involving the management of stakeholders, a place's reputation and the implementation of strategic communication campaigns (Hanna et al, 2021;Robson, 2021). In addition, limited research has been conducted in the area of tourism PR in connection with place branding despite PR playing an important role in constructing images of places and travel destinations Origin of Thailand's tourism public relations and promoting a place's identity and cultural values (L'Etang et al, 2007).…”

Section: Place Branding In Relation To Tourism Public Relationsmentioning

confidence: 93%

“…Public relations and place branding share common concepts and practices involving the management of stakeholders, a place's reputation and the implementation of strategic communication campaigns (Hanna et al. , 2021; Robson, 2021). In addition, limited research has been conducted in the area of tourism PR in connection with place branding despite PR playing an important role in constructing images of places and travel destinations and promoting a place's identity and cultural values (L'Etang et al.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Over the past two decades, the study of place branding has become more prevalent in marketing, travel and tourist literature, but there has been less interest in PR research (Acharya and Rahman, 2016;Chan and Marafa, 2013;L'Etang et al, 2007). A systematic review by Robson (2021), which suggests a holistic approach that links PR and place branding to place communication, confirmed the lack of crossover studies of PR and place branding even though a relationship between the two concepts does exist, including in the field of tourism. Public relations and place branding share common concepts and practices involving the management of stakeholders, a place's reputation and the implementation of strategic communication campaigns (Hanna et al, 2021;Robson, 2021).…”

Section: Place Branding In Relation To Tourism Public Relationsmentioning

confidence: 99%

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The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

Tantivejakul

2023

CCIJ

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PurposeThis research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country.Design/methodology/approachThe study approach is documentary research involving an in-depth examination of both published and unpublished documents of a special collection of the SRS archives conducted in a fact-based and descriptive manner.FindingsIn the first half of the 20th century, a period of global economic uncertainty, the SRS performed the role of the government's PR division, with one of its important tasks being to promote travel and tourism in the country among both Thais and foreigners. The SRS incorporated the use of PR materials including advertisements, films, guidebooks, speeches, events, pre-arranged press activities and sales promotions in its activities. The current study explores the SRS's strategies employed in the creation of integrated and place communication campaigns to promote its train service and tourism throughout Thailand via its railway network.Research limitations/implicationsThe findings of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia.Practical implicationsThe results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand.Originality/valueThe research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam prior to the 21st century. It also reveals the little explored topic of how the railway engaged in historical path of PR practices and how they relate to a country's specific PR development outside of the highly researched U.S. context.

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Evolutionary dynamics of the city brand influence of top ten global cities: Characteristics analysis driven by global news big data and intelligent semantic mining

Zheng

Liao

2023

Cities

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Public relations and place branding: Friend, foe or just ignored? A systematic review

Cited by 9 publications

References 68 publications

Digital Transformation of a Country’s Image: The Case of the Astana International Finance Centre in Kazakhstan

Digital Transformation of a Country’s Image: The Case of the Astana International Finance Centre in Kazakhstan

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

Evolutionary dynamics of the city brand influence of top ten global cities: Characteristics analysis driven by global news big data and intelligent semantic mining

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