Public Reaction to Victoria's “2 Fruit ‘n’ 5 Veg Every Day” Campaign and Reported Consumption of Fruit and Vegetables

Low awareness of transient ischemic attacks and risk factors of stroke in a Swiss urban community

“…There are few studies assessing the impact of the mass-media on the public awareness of a health issue [20,21,22]. A recent study compared the effectiveness of advertising in print and on television to increase the ability to name two or more WS of stroke [23].…”

Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat

“…Nevertheless, many individuals consume more than the suggested servings of red and white meat and fewer than the recommended servings of fruits and vegetables (National Diet andNutrition Survey, 1995, 1998;National Dietary Survey of Adults, 1983). As such, health campaigns have been launched endeavouring to increase consumption of fruits and vegetables and/or decrease consumption of meat (Dixon et al, 1998;Foerster et al, 1995;Havas et al, 1994;Kristal et al, 2000). Many of these campaigns rely on nutritional arguments to persuade individuals to alter their diet choices.…”

Advertising Strategies to Increase Public Knowledge of the Warning Signs of Stroke

“…12,13 However, unlike some previous studies, 14 this trial looked at the effectiveness of different media, including different media-buying strategies, and the impact on specific population subsets. It has been noted that "planning and making efficient media purchases requires sophistication" 15 if it is to be not only effective but also cost-effective.…”